With 2020 coming to an end, it’s almost impossible to not look forward to 2021. This is especially true since so much has changed since the beginning of the year and digital marketing is no exception. Whilst we definitely cannot see what the future has in store,we can help you prepare for the new year with some digital marketing trends to boost your brand online.
It’s no surprise that we will see an increase in virtual events next year since this year they seemed to be the only ones happening. However, if you want to hop on this trend and stand out of the crowd make sure you’re not just hosting a webinar – make it fun. Think quizzes, roadshows and panel Q&A’s to capture and keep your audiences’ attention.
Whilst we’re talking about virtual events – we need to talk about live interactions too. Whatever type of virtual event you host, make sure you can get live and direct feedback from your participants. Thanks to plenty of software tools you can now add in live chats, breakout rooms, polls, Q&A’s and more. This way you can learn more about what your audience likes, what they dislike and what they want to know more about. You can also answer any concerns or questions right there and then at the live event.
Within these events, you can also add in some augmented reality elements. This can be something simple like adding in animated virtual backgrounds for you and your participants to use. Or if you’re feeling more advanced, develop a virtual tour of your physical event space – this could be a showroom in your office, your actual brick and mortar store if you have one or even some rented studio space.
We know we’re forever saying “content is king” and even in 2021 it still will be – especially if the content is meaningful, making readers feel something and solving problems for them. Think about some of the common problems your customers come to you with and address these in a blog post. But it doesn’t need to stop there. Use your online platform to spread messages that are important to your brand too – this way you can represent your business as a thought-leader within the industry whilst also letting your business’ personality shine through.
One of the most effective ways to boost traffic to your website in 2021 is to enable some of the latest local SEO practices. This works especially well if you’re an SME. Research some local keywords as well as some neighbouring ones. Then integrate these with your website through landing pages, page copy and meta-data.
For some businesses, keeping current customers is more important than attracting new ones. This is especially true if you run a subscription based service. However, regardless of the nature of your business – nurturing and strengthening your current customer base can prove to be more beneficial. You can do this in a number of ways – offering discounts for returning customers, sending marketing information tailored to them and of course just delivering exemplary customer service to ensure that they feel valued.
More digital customer service
Adding to the virtual events points, it’s also important for you to offer a digital customer service channel so that your business is always reachable. This could be a simple web form that once filled out goes directly to a customer service email address or you could add a live chat widget to your website so that customers can get answers asap. Just make sure you have automatic out of office hours replies set up too.
With the rise of smart speakers and assistants, voice search is becoming more popular than ever. To capitalise on this trend all you have to do is tailor your website to long-tailed keywords that people are likely to say to their devices. For example if you’re a local coffee shop make sure your address with postcode is readily available across your website so that it is easy to crawl for search engines. This will make sure you’re in the running when people say “look for coffee shops near me”.
2020 has been the year of helping, and brands are no exception. Due to some of the slow business periods this year small businesses have been collaborating in order to give each other a helping hand. For example, if you make handmade phone cases, maybe go into a joint venture with a business who makes phone tripods, selfie lights or enhancing phone camera lenses etc.
Social media has always been important for businesses and that’s not going to change in 2021. Not only is social media a great way to promote your services, share your content and reach more customers, it’s also the perfect way to stay in touch with current customers. However, social media is not a one-size fits all when it comes to marketing your business – you need to ensure you strategise specifically for your business.