If your website isn’t bringing in as many enquiries as you’d like, the good news is you probably don’t need a full redesign. Small, practical improvements can make a big difference and often faster than you think. The key is focusing on usability and clarity. When your website is easy to use and clearly guides visitors toward action, enquiries naturally follow.
10 website improvements to get more enquiries for SMEs:
1. Simplify your layout
A cluttered website confuses visitors. Strip things back. Use clear sections, plenty of spacing, and keep each page focused on one goal.
DIY-friendly: Yes but only if you’re familiar with the CMS (WordPress, Squarespace etc.) it is built upon.
2. Make your call-to-action (CTA) obvious
Don’t make people guess what to do next. Buttons like “request a quote” or “book a call” should stand out and appear throughout your site. Add them where it makes sense and choose stand out colours that fit with your brand.
DIY-friendly: Yes but similarly to the above, it’s best to be familiar with your CMS.
3. Improve your headlines
Your headline is often the first thing people read. Make sure it clearly explains what you do and who you help in plain English.
DIY-friendly: Yes
4. Add trust signals
Testimonials, reviews, accreditations, and client logos help build confidence quickly. People want reassurance before they get in touch. Create pages for these trust signals, but also have some scattered around your website where it makes sense.
DIY-friendly: Yes, but again, make sure you’re familiar with your CMS.
5. Speed up your website
Slow websites lose visitors. Compress images, remove unnecessary plugins, and make sure your hosting is up to scratch.
DIY-friendly: Partly (basic fixes), but a digital agency is recommended for deeper optimisation
6. Make your contact process simple
Long, complicated forms put people off. Keep it short and easy. Include a phone number and make sure it’s clickable on mobile.
DIY-friendly: Yes, but again, make sure you’re familiar with your CMS.
7. Optimise for mobile
Your site needs to work just as well on a phone as it does on a desktop. Text should be readable, buttons easy to tap, and layouts responsive.
DIY-friendly: only basic tweaks, but a digital agency is recommended for full optimisation.
8. Use clear navigation
Visitors should find what they need in seconds. Keep your menu simple and logical and avoid cramming in too many options.
DIY-friendly: Yes, but again, make sure you’re familiar with your CMS.
9. Add internal links
Guide users between relevant pages (e.g. from a service page to a contact page). This improves both usability and SEO.
DIY-friendly: Yes, but again, make sure you’re familiar with your CMS.
10. Track what’s working
Install tools like Google Analytics to see how people use your site. Are they clicking your CTAs? Are they dropping off?
DIY-friendly: Setup can be simple, but digital agency support can help with deeper insights.
DIY vs Agency: knowing the difference
Many of these improvements are quick wins you can handle yourself; especially content updates, layout tweaks, and adding trust signals.
But when it comes to technical performance, mobile optimisation, and deeper SEO improvements, it’s often worth bringing in an expert. These are the areas where small mistakes can have a big impact on both rankings and conversions.
Think of it this way: DIY is great for fine-tuning. Agencies are best for building strong foundations and fixing bigger issues.