We’ve said it before and we’ll say it again and again and again… Content is king! Yes, even in 2021 content marketing is still reigning over the kingdom of the web. And we can’t help but think that people are still scouring the web for even more content marketing ideas too. Could it be because content can be so versatile yet you can still tie it altogether to create cohesive branding? Could it be because it is so quick and convenient (especially if you have a blog or social media channels at your fingertips)? Or could it be because basically everyone and their mother is making content these days? Well, we like to think it’s a combination of all of those things, but more importantly, its because content has the ability to tell a story.
So, even though content is technically pretty easy to create everyone is still prone to that dreaded creative block. We all go through spats of being uninspired and unmotivated. That’s why we’ve put together a little list of our top 10 quick content marketing ideas. They’re all easy to execute and most importantly you can post them asap.
1. Film a “day in your life” working at your business TikTok
You may be thinking that TikTok is not for you. But what if we told you that there is an absolutely massive small business community on there with the potential to engage with millions of users. The platform is full of hugely successful small businesses that amplified themselves on the app by simple posting TikToks like “What I do in a day as a small business owner”. Just make sure your content is shot beautifully (there are lots of apps to help you do this), you post under the relevant hashtags and you engage with other relevant users.
2. Jump on an Instagram challenge like #30days of…
This is a pretty easy one because someone has already done the work for you. Just search for “challenges” in your niche on Instagram and pick one that takes your fancy. There are literally thousands of options out there depending on what industry your in. For example if you’re a yoga instructor you could do the #30daysofyoga challenge and post your daily yoga routine or if you’re an artist you could do the #30daysofdrawing challenge. The list goes on…
3. Take part in evergreen hashtags on Twitter
There are plenty of hashtags you can take part in on Twitter that are a weekly occurrence. For instance, #MondayMotivation, #ThrowbackThursday and #FunFriday. Just attach a quick motivational quote, throwback snap or fun Friday selfie to take part. It’s that easy.
4. Film your product/service in action
If you enjoyed posting your TikTok you’re also going to love this one. Film your product or service doing what it does best. Then simply pair it with appropriate music, add some fancy transitions and viola! You have a beautifully curated product video that you can post all across your social media accounts as well as your website.
5. Create a “meet the team” blog post
There’s nothing better than a blog post that tells you about the people behind the business. Online audiences are nosy and love to know more about the people they could potentially be buying products or services from. So, if you and your team are willing, create a little blog debut. It doesn’t have to be super personal, but make sure you add in some reasons why you started your business, what you love about it and a random personal fact.
6. Post some quick fire polls
Head over to Instagram and post a story – it doesn’t have to be a picture, you can just add a blank background through the create option. Then add a poll. It can be about anything you like. Some of the most popular story polls on Instagram at the moment are from product based companies that pitch their products against each other in a “this or that” fashion. For example, if you run a coffee shop you could do a poll between cappuccinos and lattes or almond milk and oat milk.
7. Host an #askhour
Another one for Instagram, but this time when you post your story add a question instead of a poll. Put something in the question box like “ask me anything” (as per the default). Then when your followers see it they can submit questions in the answer box. You’ll receive these questions and can then choose to post them onto your story with the answer.
8. Create an FAQs blog post
If you’ve been running your business for a while then you probably have a few questions that you know will come up when you chat with your customers. Compile these questions into a blog post where you answer them. This way you won’t get as many enquiries involving the same questions over and over again, and also you’ll have a blog article to post.
9. Promote customer’s voices
Lots of customers post online about their experience with certain businesses so make sure you’re keeping on top of your mentions across social media. If you see one that looks particularly interesting, aesthetically pleasing or you just enjoy then share it to your businesses social media. Not only will potential customers be able to see it but you’re also showing your current customers that you care about their voices too.
10. Go on the hunt for guest bloggers
If you really are not feeling inspired by any of these content marketing ideas then you can always go on the hunt for guest bloggers. Simply head over to Twitter and search either the bloggers wanted or guest post hashtags and you’re sure to find a blogger in your niche who is willing to write an article for you. However be warned, some of these bloggers will rightly ask for some kind of compensation or they will fill the article with follow links back to their website.