Wherever you go in the world I can guarantee you there will be someone glued to their mobile phone. We spend roughly 3 hours a day scrolling through our screens. It is no wonder that every business out there has or is in need of a mobile website. We are not just talking about a site that is compatible with a mobile device. We are talking about a responsive, developed design that can keep up with today’s consumer. So why exactly do you need a responsive website?
1. Enhanced user experience
Your desktop site no doubt causes problems with your mobile consumers. A mobile compatible site will be easier to navigate and decrease drop-offs on your landing pages. It will avoid the confusion and frustration of scrolling for miles on a desktop site too. User ability research shows that users are more satisfied with a responsive site that adapts to their device. They also receive a better impression of your site and brand when it is mobile-friendly.
A responsive website offers users with more instant action options. They can immediately contact your business via mobile-specific functionalities. For instance, mobile users can use click-to-call commands and mapping functions. Users may also find it easier to subscribe to your website or mailing list too.
Google prefers responsive sites. They rank higher on the pages of Google so you will gain a lot more online exposure as opposed to just a desktop site. Additionally your site could appear in mobile directories to make it more searchable.
4. Faster download speeds
All pages will load faster. Who doesn’t want a quicker site? It stops impatient users from dropping off your page and enhances the user experience. Also, if you have downloadable content on your website it makes the wait time for them to download a lot shorter.
Mobile users love convenience and flexibility. It is all about the easiest way for them to view your content. They have all the information they want at their fingertips. They receive the information on a device of their choice when and where they want. What’s more flexible and convenient than that?
Now if that doesn’t convince you to make a change then here is some verified research that takes a closer look at responsive mobile designs:
I hope this helps you make your big decision to transfer from a static to a responsive web design. Happy designing!