The Algorithm Reading List: The Best Places To Learn About Algorithms

We’ve been talking alot about algorithms lately and why they change so much and how you can follow these changes. One piece of advise that we have found ourselves saying time and time again is to read. Reading and keeping on top of SEO and algorithm updates is the only way you can truly beat the inevitable changes. That’s why we decided to create a reading list for all of our readers who want to learn more but don’t know where to start. Bring on the 3mil approved algorithm reading list.

Google / Other Search Engine Blogs

Good for: SEO

Even better for: Live search engine algorithm updates

The best place to hear about algorithm updates is from the mouth of the monster itself – Google. By keeping tabs on Google’s frequently updated blog you can ensure that you’re constantly in the know about any upcoming changes. Also, if you read into the technical articles a little bit more you will find some solid SEO strategy tips. However, Google doesn’t generally write “advice” articles on their blog so you do have to do some digging. Out of all of the resources on our list, this is the one you definitely want to set up alerts for.

Search Engine Land

Good for: AdWords and paid social news

Even better for: SEO

A pretty obvious one if you want to learn a little bit more about SEO and how to execute a successful SEO strategy. However, you’d never know from the blog title that posts about social ads and Google AdWords are frequently published too. Search Engine Land can show you how you can combine all sorts of SEO strategies in order to beat various algorithms across the web. One of the best options on this list if you want to gain both organic and paid search traffic.

Social Media Examiner

Good for: Content marketing

Even better for: Social media marketing

Social media examiner is a good blog to bookmark if you’re looking for more exposure on social platforms. The blog always lets its readers know about any upcoming and even rumoured changes to social media algorithms. Additionally there are also articles about how to craft content in order to be more successful on social once your posts are seen. So if you want your business to rival even the biggest influencers in your industry on social this is the one to read.

Moz Blog

Good for: Pretty much everything online marketing related

Even better for: SEO

Even though the Moz Blog is pretty much a haven for all things online marketing related, SEO is really the website’s bread and butter. Whatever you need to conquer the latest SEO algorithm change is there from the announcement of the update itself to the best ways to tackle it. The best thing about this blog is that it is suitable for a range of digital marketers, with an array of articles ideal for beginners and advanced readers.

Yoast

Good for: Content marketing

Even better for: SEO

If you haven’t heard of Yoast then you obviously haven’t been in digital marketing for long. Or what’s more likely is that you don’t use WordPress. Yoast is a handy SEO plugin for WordPress that’s used by millions around the world. Therefore it makes sense that the plugin has it’s own blog. On this blog you’ll find the best and easiest ways to implement the latest SEO practices while crafting engaging content and marketing it to the fullest.

Content Marketing Institute

Good for: SEO

Even better for: Content marketing

It’s pretty much all in the name. The Content Marketing Institute write about how to create and market content in an engaging and strategic way. After all there is no point in making amazing content if it doesn’t get seen, and there is no point in marketing content that’s of poor quality. That’s why this website shows you how to do both, helping you gain readers along the way.

So those are our top resources for learning more about SEO and algorithms. Of course, remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!