Why Algorithms Change And How They Could Affect The Future Of Digital

Do you remember our last few posts about algorithms? Well we’re back this week with another. However this time we’re going to be talking not only about how algorithms affect your SME but also the future of digital marketing as a whole. After all, it’s algorithms that decide who’s on top.

But what are algorithms anyway?

You must be new around here! Go back a few steps and check out our first post on algorithms where we break down the meaning for you and put it into regular everyday terms.

Why do algorithms keep changing?

Well the role of algorithms is to order things whether it be on social media feeds, search engines or even the search bar on your own website. Algorithms just want to show you either what you’re searching for, or what they think you’ll like to see. In short, it’s all about providing the best user experience. If algorithms didn’t change then you wouldn’t be getting back as many relevant search results, or continue looking at various pictures of funny cats that you keep liking on Instagram. So basically, techy experts who build this algorithms are always changing them to make sure you receive the best personalised service you can.

But how do I keep up with all of these changes?

For starters you need to read our latest post on algorithms. In there you’ll find a few great tips on how to keep up with the pesky forever-changing habits that algorithms have these days.

How will algorithm changes affect the future of digital marketing?

It already has! Many digital marketers jobs are to keep up with these changes so that they can amend their own sites to stay in that number one spot in search results and social feeds. Although algorithms dictate how we approach our SEO strategies now, we don’t know what it’ll be like for certain in the future. However, with the way things are going at the moment, we think search will be less about what the algorithms dictates is relevant on a mechanical level and more about what actual humans want to see on a human level. Personalisation is the way forward!

So that is how we think changing algorithms are shaping the future of digital marketing. Of course, remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!