When it comes to web design alot of people claim to be experts these days. While this is certainly not true, as a SME there are a few ways you can educate yourself about web design. Of course you can go on to YouTube and watch tutorial after tutorial. However as a SME owner you’re job is not to be a web designer. Your job is to market your business in the best way you can. That’s why we’ve put together these web design tips for SMEs.
First and foremost – user experience
User experience is the most important element when it comes to designing a successful website. But what exactly is user experience or as it’s known in the web design world – UX. UX is basically what your audience are getting out of your website. How do they navigate through your website? Are they finding what they want easily? Is it simple to understand? In short, you want to make your website as easy to look through as possible. This way people won’t get frustrated when they land on your page. A great user experience keeps users on your website and this is what you want. For more detail on how to optimise your website for user experience check out this old post.
Think about your brand aesthetics
Now onto what everyone thinks is the most important part of a web design – how your website looks. While, this is not as important as how your website works, it is important for branding. Before you can even think about what your website should look like you need to think about your brands look and feel. What do you want people to think about when they think of your business? How do you want people to feel when they land on your website? Whatever you decide from these thoughts you have to make sure this is communicated consistently across your website. Nobody likes to look at a website that is several different clashing colours or full of various fonts and different sized headings. Make it uniformed. After all if your branding isn’t consistent and professional why would your website visitors think your business is?
What are you trying to achieve?
Or should we say what do you want users to do when they land on your page? Whether you want them to purchase a item, fill out a contact form or subscribe to a newsletter – your website needs to guide them to this. Make it simple for users to do what you want them to do. Put call-to-actions in easy to see places like in your navigation bar, or get them to remain static while the user scrolls. Don’t give users the opportunity to think – put what they need and what you want in right front of them.
Pass your thoughts on to a professional
While it would be nice if everyone could design and develop their own websites it’s still important to hire professionals when needed. Professional web designers not only have the technical ability to use web design software they also know how to think about the strategy behind a website. This means they will be able to help you improve your website’s UX, ensure harmonious branding and guide users to your goals.