Last week we spoke about why content is king so this week we’re going to show you exactly how content, in particular, blogs benefit SMEs. Blogging may seem like a mammoth tasks for SMEs but it’s actually a lot easier than you think and (even better) blogging has a tonne of benefits that come along with it. From reaching a wider audience and growing brand awareness to opening up opportunities and getting business leads, we think content is truly one of the most effective digital marketing strategies to help you grow your SME.
This is one of the biggest benefits on the list. To really harness SEO and come in at the top of organic search results you need to make sure your website has high quality, fresh and engaging content. After all, how successful SEO is, is calculated by search engines who use a range of rules to determine where your website should place in listings. Search engines take into consideration how closely related your page is to the search term, whether the copy on your page makes sense, how new your content is and how popular your content is. So, you can probably tell that by creating a professional blog on your website you can fulfill a lot of these requirements and rank for a lot of different keywords.
Once you’ve nailed the SEO, brand awareness should soon follow. By creating engaging blog articles about your SME and the industry it’s in your business can be seen as a”thought-leader”. This sort of reputation is hard to build up however by consistently blogging about topics that are important to your SME you will be able to slowly reach “thought-leader” status. By doing this, audiences become familiar with your brand and see you as a business to go to if they have questions about your industry. Which in turn, can lead on to more business.
Building an audience
The previous two points combined together will help your SME build a substantial online audience. Audiences love to engage with brands that are consistently posting fresh, high quality content. Once you get some momentum with posting, you should find it easier to entice users to come back again and again. To capitalise on this you could even add a “subscribe” button to your blog. This makes it easier for people who want to keep up to date with your latest blog posts.
With more people coming to your website and your blog, the more people will contact you about working together. This doesn’t necessarily mean that they want to buy your product or service. They may be an influencer or another business who thinks you could work together to one another’s benefit. By reaching these sorts of people you could grow your SME’s reach, build a working business relationship and even eventually get more business.
This is the last and perhaps most beneficial to SMEs. With all of the above points working in conjunction with one another successfully and consistently, gaining leads should come naturally. After all, people have found your content online, read it and thought it was amazing, subscribed for more and finally become familiar with your SME and content. Once you’ve got them hooked it’s only a matter of time before they reach out to you and ask for your “thought-leader” advice.