Getting to the top of the organic results on Google – or any search engine for that matter is no easy feat. Especially when algorithms keep changing, new competitors keeps cropping up and your online resources are limited. Although perfecting your SEO strategy isn’t going to be easy or quick – there are a few things you can do now in a few minuets that’ll boost organic results.
Check your meta data
Meta data is important because this is how your website pages will appear on search engines and how search engine crawlers will determine where to rank your website. Therefore it has to not only please the search engine crawlers – but also entice users to click on it. If you have a WordPress CMS make sure you have a SEO plugin like Yoast. This way your plugin can tell you if you’re missing any meta data and if it’s optimised or not.
Add your alts
Similarly to meta data this is information that tells search engine crawlers what your website it about but through images. Crawlers cannot see images so we have to add alt-tags that describe the image so crawlers can understand them. Again, if you can get a plugin for this you should as it will be far quicker to identify missing alt-tags and add them than going through your website manually.
Check your links
Links leading visitors away from your website or to another page on your website is a large part of how search engine crawlers rank organic listings. So, broken links are bad news for SEO therefore frequently checking your links is vital to website maintenance. You can check your links quickly through tools like Google Webmaster or Moz in a few seconds. However, fixing them is not so speedy – but don’t worry, we have a guide on cleaning up your links.
Learn about your DA
DA or domain authority is a number out of 100 that represents how popular and credible your website is. The higher your DA is, the more likely it is that your website will rank well in organic listings. So how do you improve your DA score? Well, fixing some of the above issues would be a good start however it’s a larger combinations of different efforts that will result in a higher DA in the end.
Compare your competitors
If you’re finding that you’re just missing out on the top organic rankings to your competitors, why not check them out? Have a look at their meta data on the search engine results – what language are they using? How long is the description? Then make your way over to their website. What is their content like? How often are they updating their website? Do they have any landing pages? You could learn alot from analysing those above you in the search results.