Five Digital Marketing Trends For 2019

With 2019 now in full swing, it’s time to start pushing that wonderful digital marketing strategy you’ve been thinking about. Oh, wait? You haven’t got one yet? Or you have too many strategies? Then you’ve come to the right place. To celebrate the new year we have put together the top five digital marketing trends for 2019 in one handy listicle.

Smartbots

You’ve all seen those bots on Facebook pages that pop up and ask you if you’re interested in any of the products their page is promoting. Well this year we’re going to see more of them. The only difference is that they’re getting smarter. Talking to a chatbot in 2019 will be more like messaging your mate on WhatsApp rather than a predictable, emotionless robot. Programmers are making chatbots speak more like actual humans now, not only to provide a better customer experience, but also to make us feel like we’re getting a more authentic interaction. After all, many customer service surveys this year have shown that consumers want a more personalised experience when buying a product or service online. The only down side to this trend is you’re either going to have to teach yourself some coding or if you’re already know some it’s still going to take you a while to craft an entire chatbot. It’s a fun concept though, right?

Going Live!

Last year we saw the rise of the “live” video. Vloggers were all over the internet filming the most bizarre things they could in real time. This is going to be no different in 2019. Live videos will still be a great way to grab active social media users attention. All you have to do is ensure whatever your filming is entertaining enough. The important thing to remember here is that users can drop in and out of viewing live videos at any time. Therefore every single second has to be note-worthy by either making the audience feel something or learn something. So if you’re thinking about your business being the next vlog sensation make sure you save you “live” videos for the most entertaining or insightful moments.

Augemented and Virtual Reality (still!)

Last year, both virtual and augmented reality were taking the marketing world by storm and the obvious news is that they still are. Big players in the tech and marketing industry like Apple, Snapchat and Facebook have hopped on this trend. In the last few years this kind of technology has been made readily available to the public through smart phones, headsets, PCs and gaming consoles. Again, while this trend is a fun one to think about, it’s pretty hard to integrate it in your business. You’ll either have an extremely steep and long learning curve or have to pay a significant amount of capital to reap the benefits of virtual reality marketing.

Push notifications

This is definitely one of the easier trends to apply to your marketing strategy this year. Push notifications are a simple widget you can plug in to your CMS that can notify people when your website has a new blog post, has a sale on or has launched a new service. All your customers need to do is enable the notifications when the little notice pops up on their desktop. The beauty of this trend is that you’re only sending notifications out to people who want them. Therefore they are more likely to read the notifications and follow through with an action, like visiting your website and buying a product.

Engagement based marketing

Another easy to follow trend that is taking digital marketing back to basics. Engagement based marketing is all about giving people what they want when it comes to your business. Use data from marketing campaigns to find out who was the most engaged in your content (many social media platforms and marketing software packages can show you how to do this). Once you know who those engaged users are, send them another campaign, this time make it more personal. For example if you have an outdoors wear store and you send out an email advertising your different products, look at how many people clicked on the walking boots category. Then send out an email to these people a few days later but only about walking boots.

So those are just a few digital marketing trends to kick start your 2019. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any online marketing then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

Which Social Media Platform Is Right For Your SME?

Last week we spoke about the basics of social media marketing and what you need to do to stay on top of the game. And one of the most important tips in there was to avoid trying to master all social media networks. Ideally you want to start off with one, learn everything you can about it and master it before taking on any other social ventures. Make your first social platform your bread and butter when it comes to social media marketing going forward and you’ll find that your efforts become more successful. However the most important question now is – which social media platform is right for your SME?

Twitter

Our personal favourite. Twitter is the wondrous place where you can share your thoughts with he world in 280 characters or less. (Who remembers the 140 character days?!). Anyway, we think Twitter is one of the more liberal social platforms where all sorts of people and businesses are welcome to share their ideas. So no matter what your SME’s core business is there is a place for you on Twitter. You can join weekly chats, start up conversions and of course share your content. The only sort of business we would say that Twitter wouldn’t be ideal for as a first platform would be more visual businesses. So if you’re a photography, craft store, artist or interior designer you may want to skip down the list to Snapchat or Instagram.

LinkedIn

Day by day LinkedIn is becoming less of a stiff business platform and more of a place where people can share their stories with people who are interested in personal development, entrepreneurship or really want to get involved with or change the industry they’re in. The audience on LinkedIn is usually people over the age of 18 who are either in established careers, setting up their own business or recent graduates looking for their first big break. Because of this we would highly suggest starting on LinkedIn if you run some sort of consultancy, training or education based business.

Facebook

Similarly to Twitter, Facebook is somewhere that a variety of different businesses can gain an audience and get some exposure. There aren’t too many restrictions here as to which sort of SME will do well on Facebook. Therefore we recommend it as a starting point for most people. However due to some Facebook algorithm changes, it has become harder for businesses and brands to reach users organically. So it’s probably a good idea to read up about algorithms first before making a decision.

Instagram

According to some statistics from last year Instagram is the fastest growing social media network at the moment with thousands of new users joining everyday. But what do you need to be successful on Instagram? The best way to gain a following quickly and receive great engagement is to ensure your Instagram account sticks with a theme so that your “grid” looks aesthetically pleasing to look at as one piece. Because of this, the SME’s that would do well on here are ones with a more visual product. For example: photography studios, craft stores, make-up artists, hair dressers ect.

Snapchat

Snapchat is a social platform where people tend to share videos and photographs of themselves along with a small caption and perhaps a silly dog filter. Although it sounds pretty fun this is the most difficult ones to get right and we’d say avoid it as your first platform if you can. The demographic of Snapchat is general is quite young. So if you’re target audience is young teens and young adults this is a good platform to capture them on. However, you don’t just have to think about your target audience before picking a platform – you need to think of your core business too. What are you selling? Because, for instance, fashion, fragrance and beauty brands usually do quite well on Snapchat – so do gossip magazines. This is probably because statistically more young people have these interests. Furthermore these sorts of brands can also deliver the correct content for Snapchat. It needs to be engaging from the start, entertaining throughout and finish with some sort of CTA like “swipe up to read more”.

YouTube

Everyone knows YouTube. YouTube is actually the second most visited video website of all time so there’s obviously lots of reasons as to why you may want to showcase your SME on here. However YouTube is all about interesting personalities, ideas, places and products. It is highly saturated with competition (like all social networks) but it seems to be particular fierce on there more than any other social network. Similarly to Snapchat, because YouTube is all about videos you need to make sure your video is capturing people’s attention. It doesn’t stop there though, not only do you have captivate people with your videos – you have to optimise your videos to be found with eye catching thumbnails and wacky video titles. To be honest the bottom line with YouTube is you’re going to struggle to stand out unless you’re some sort of original unique brand or a celebrity.

So those are the different social media platforms and what sort of SMEs they are most relevant for. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

The SMEs Guide To Beating Forever-Changing Algorithms

A few weeks ago we decided to talk about algorithms and what they mean to SMEs. While this post explained to SMEs what algorithms are and why they are so important, it also raised alot of concerns. How do SMEs tackle these algorithms and use them to their advantage in the world of online marketing? Is there any way to predict search engines’ next moves? And how do you keep up to date with the forever-changing social media algorithms? Well, we’re going to break it down for you in this mini SME guide to beating forever-changing algorithms.

Step 1:

You need to learn what algorithms are and get a basic grounding for them. We may be a little bias, but we suggest you take a look at our most recent post about algorithms here.

Step 2:

Use the knowledge from the above post to ensure that all of your social media accounts and website comply with what you’ve just learnt.

Step 3:

Now that your current online platforms are all adhering to what you understand as pleasing the algorithms, you need to ensure you continue on pleasing them. This actually sounds alot easier than it seems, algorithm updates are not as widely publicised as you think. While many great digital marketing blogs are quick to get the scoop – the best place to find out about algorithm updates are the search engines or social platforms themselves. So wedw recommend setting yourself up with a Google alert for each of the platforms you’re interested in or at least sign up to their newsletters (if they have any).

Step 4:

Basically now what you have to do is just rinse and repeat step two and three to keep up with the algorithm changes. We know it’s a lot of hard work and reading to get through but you’ll come away with a much better understanding of algorithms and how to use them to your SME’s advantage.

Now you have a better understanding of algorithms are you motivated to use them to your SME’s advantage for some serious business results? Of course, remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

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