January is coming to an end, but we still can’t wait to see what this year has to come, not just for us but for the world of web too! Web designs are always changing and with technology advancing it’s no wonder that there are new trends to try out every year. However, it’s important to note that these trends are exactly that – just trends. Some may last only last a year, two years, five years or they could become timeless. Nonetheless we thought it would still be fun to navigate our way through them and tell you what to look out for this year.
This one is pretty self-explanatory, designs which are heavy on one side more so than the other. The key to nailing this trend is to make sure your design is kept minimalist. Too much clutter on your asymmetric design will make it look clumsy and negatively affect the user experience. Stick to a small amount of text, eye catching CTAs, and simple illustrations to make your website look modern, fresh and bang on trend.
Even more micro-interactions
Micro interactions are a trend that has carried over for a few years. They give the user a spout of satisfaction and create memorable moments on a users journey. A good example of this is the like button on Twitter. When you click it, it looks like a small burst of confetti is released, resulting in not only a fun but friendly interaction.
Fluid design and shapes
Another minimalist trend that is topping the web design charts is fluid shapes and design. Fluid design is exactly what it says on the tin – it creates a website that easily flows in and out of it’s pages. The transitions are seamless and the design is consistent. Many designers have even been taking these trends to another level and actually creating fluid animation backgrounds with lines and shapes. Again, to accomplish this specific aesthetic you need to keep you work minimal.
Bold photographic elements
We all love bold and iconic photographs, so why not include them in your web design? The most successful websites that use this trend, usually use abstract and cutting-edge compositions. Combine this with some slick typography and you have a match made in heaven. The best part about this trend is that you can make it completely your own; take your own photographs, colour them how you like and of course manipulate them to your taste.
We spoke about this trend last year and this year it’s only going to get bigger. Quirky hand-drawn illustrations are a great way to showcase your business’ personality and really drive it’s USP home. Try doodling some yourself or hire an artist to do it for you. Then just scan your images in to your computer, manipulate them in your favourite design software and then implement them into your web design. Easy peasy.
It should be obvious by now that mobile and responsive web designs are the way forward. In fact, Google and other search engines have even started penalising you if you do not have a responsive website, resulting in low search rank and diminishing traffic. So our advice to anyone who still doesn’t have a responsive website in 2018 is to get one now! The further into 2018 we go, the harder it is going to be to claw back those rankings and users you once had. Changing over from static to responsive is actually far less painless than you think and well worth the investment.
Vibrant colour schemes
Web designers have been known to keep things simple when it comes to colour palettes, however forget what you’ve heard because this year is bringing vibrant colours to the forefront of designers minds. Instead of black, white or grey, think more about orange, blue and yellow. Obviously don’t go too crazy with your colour scheme, there are still some combinations that are a big no. Steer clear of colours that clash or make text unreadable.
Last week we spoke about how marketing applications could come to wearables this year, so it’s no surprise that web designs could too. Small wearable tech requires small and responsive web designs. While you can’t browse websites on your smart watch yet we’re sure it’s not too far off in the future. So this is a trend to definitely keep in mind.
Virtual and augmented reality
Another advancement in technology that has made its way into the web design and marketing world. Virtual and augmented reality can easily be implemented into your web design through 360 degree videos, virtual reality experiences and 3D interactions. While we say this is easy, we actually mean it’s easy for all of those virtual and augmented reality smartie-pants out there.
User experience is something that will always be timeless and make or break a website. Making sure that your web design in easily navigable, contains information users require and isn’t overwhelming with path options is harder than you think. Using large experimental navigations, small call to actions and static designs are just a few things that could ruin your website’s user experience. To really harness a solid user experience, keep it simple and think about who your audience are.
So those are just a few web design trends to kick start your 2018. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.
As always, if you need any further assistance with any web design or development projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy designing!