Last week we busted the age old marketing buzzword – marketing automation. So, now that you know what it is we think it’s time you learnt how to use it. As we said in our previous post there are many different types of marketing automation. Therefore there are many different ways in which your SME can benefit from it. However, it’s important to note that marketing automation only saves you time and money – if its automating a marketing activity your SME finds value in.
Social media post automation
This is probably one of the easiest ways to implement marketing automation in your SME’s marketing activities. Simply sign up for a free service like Hootsuite or Buffer where literally all the hard work has pretty much been done for you. All you have to do is link the software to all of your social media platforms, then start writing posts. When you’re writing the software allows you to pick which social network you wish to post this particular content on. You simple select the platform and then tap in the time and date you want to send it. It’s that simple. The best thing about these kinds of software is that you can schedule posts all in one go and post to as many or as few platforms as you like. Additionally, if you pay for the upgraded versions of these software packages you can also get automated social media reports to see how your content is doing.
Automated Google reports
If you have Google Analytics then you’ve probably caught yourself scrolling past the “dashboards” tab time and time again. However, what you probably don’t know about the dashboards tab is that it actually provides a simple way to set up and automate reports. Firstly you need to set up one dashboard per report you wish to receive. Then create the dashboard using all sorts of dimension and metric widgets – from graphs to tables. You can even add in data from Google AdWords (make sure your Analytics and AdWords are linked first!). Once you’re happy with the data you have set up you can then schedule it to be sent to various emails on a reoccurring basis. Just click on the email button at the top of the dashboard, write in the email you want to send it to and then to make this report automated select an option from the frequency menu.
Smart email campaigns
We spoke about automating mailing campaigns alot in our previous post. However, we didn’t speak too much about the direct benefits – not only do automated emails save you time, they also can improve audience engagement. Mailing services like MailChimp can send all sorts of automated marketing emails. But if you’re just getting started with automated emails we suggest that you try out a few easy ones first. For instance – new subscriber welcome campaigns, subscriber birthday campaigns or even inactive subscriber campaigns. By reaching out to subscribers after they take a certain action or when they have a birthday makes your marketing more personalised. And a few digital marketing studies have shown that personalisation is definitely the way forward if you want to impress, engage and keep subscribers.