The end of 2021 is fast approaching. So we’d like to wrap up the end of the year by celebrating some of our favourite trends we’ve seen in digital marketing. As usual these aren’t necessarily “trends” as such. They are more online marketing elements that we’ve been seeing more often that we’ve enjoyed for whatever reason. Without further delay these are our favourite digital marketing trends of 2021.
Shoppable social channels
In a world where it is not always possible to go to the shops, social media has provided us with a very welcome alternative. Instagram is a prime example of this. By posting pictures of your product on your grid and adding a shop now button to the caption or a clickable price bubble to the picture, Instagram users can go straight from their feed to your online shop. You can even adjust the clickable price bubble to open up your store in browsers with a particular item already added to the customers cart. Convenience at it’s finest and one of the quickest ways to convert shoppers!
Making customers feel important has always been important in marketing. After all, the customer knows best! Luckily for digital marketers, developing technology allows them paint a better picture of their customers. Once you know more about your customers, you will find them easier to market to (just read our personas article!). You can make campaigns more personal to customers in various different ways. Why not try personalising the newsletters you send by showing products they’ve added to their wishlists or providing relevant discounts to said products? By tailoring your campaigns to customers specific needs you will see increases in click-throughs, conversions and overall engagement.
Collabs and cooperation
Cohesion and together-ness is definitely something that has trickled through many industries this year and digital marketing is no exception. In a world where we cannot always be physically together it’s important we try to stand together metaphorically and alot of brands seemed to reflect this in their online marketing. Some of the best online collabs we have seen have been where two businesses join forces to create one complete solution. For example: a small coffee shop collaborates with an independent ceramic coffee cup artist. So customers can not only drink their favourite coffee – they can drink it out of a beautifully designed mug too!
Very much like 2020, 2021 was the year of virtual events. With the global pandemic keeping many of us chained to our home office desks, virtual events were one of the very few chances we got to interact with one another on a more personal level. Be it a meeting, webinar or entire online conference, we guarantee you went to at least one this year. Whilst some people came to loathe online events – we started to realise their importance in our ever-changing world. Online meetings provide a safe space for everyone to connect to customers, colleagues and friends from all over the world and we think that’s definitely something worth celebrating! It’s also something we’re happy to see carry on into the new year.