With 2021 coming to an end and 2022 well and truly started, we can’t help but look forward to the rest of the new year. Alot changed for digital marketing in 2021 and 2022 is going to be no exception. Whilst we definitely cannot see exactly what the future has in store for us we can start the new year off by looking at some of our favourite and upcoming digital marketing trends.
In a previous web design trends post for we talked about telling a story through your website and you can do the same through your digital marketing campaigns. Whether you’re doing some content marketing, visual advertising, social media marketing or video marketing – make sure you’re telling your business’ story. By doing this you can really showcase your SMEs personality and illustrate why your business is unique. Not to mention, storytelling makes for some really memorable marketing.
Digital marketing campaigns are getting smarter every year. That’s why you’ve probably noticed that marketing is becoming more natural and more human. By making your marketing more personal and conversational your brand is becoming more of a friend to your customers and less like a business. You can do this by adding personalisation to your newsletters, checkout experience and even remarketing advertising. This makes potential and current customers feel more valuable – they are not just another sale to you.
Video marketing is still king when it comes to content and we’re not just talking about YouTube. Think about TikTok, Instagram reels and Facebook lives. Make sure the first few seconds of your video are captivating enough to stop users from scrolling. Then add a bit of storytelling in whilst adding some value to your audiences everyday life. Videos are so easy and quick to consume in 2022 so it’s no wonder they are majority of people’s favourite media format.
Thanks to the growing market of hands free devices and the ability to connect your phone to your car, smart speaker and TV – voice search has become second nature to those of us who love to multi-task. Therefore capitalising on this through your SEO in 2022 is going to make sense. Optimise your website for key conversation phrases that people are bounc to yell at their Alexa or Siri. Think of things like “what’s the best coffee shop near me?” or “who’s the best reviewed dog walker in my neighbourhood?”.
Trust building and transparency
You should always want to build trust when it comes to your customers and potential customers. However in 2022, businesses are going to be more transparent than ever before. This isn’t just in terms of data protection but also business practices, social responsibility and more. In 2022 people don’t just want to buy from any business. They want to support businesses who care about the bigger issues and who aren’t afraid to share their support publicly. So if you have something you care about then share it with your audience – they want to know what kind of business they are planning on buying from.