We’re well into the beginning of 2020 and honestly we cannot wait to see what this year has in store for both web design and digital marketing. When technology is constantly changing, so are our consumer habits. Therefore, as marketers we have to change our marketing strategies in order to capture our target audiences’ attention. That’s why we thought we’d put together a list of some of our favourite digital marketing trends that will be rife throughout 2020.
More personalisation (again)
As the years have gone on personalisation has become more and more important. We’re so used to receiving personalised services wherever we go. A coffee cup with our name scrawled across it, our own bitmojis that looks just like us and of course online stores like Amazon who show us recommended products we actually want. The bottom line is we all want all of our experiences to be tailored to us because then we know we will enjoy them more. A few ways to make your marketing more personal could be to add name tokens into emails, remarket your ads to people who have already engaged in your website, or show recommended products or articles based on your customers interests.
A helping hand from AI
In order to create a personalised marketing experience, sometimes we need a little helping hand from some AI (artificial intelligence). When we picture AI we usually conjure up images of some kind of sentient being that looks like it should have been in the Matrix films. But in reality AI can be something as simple as a predictive algorithm that collects data regarding user behavior and calculates what this user would most likely enjoy to see on your website in the future. Alternatively AIs could also be chat bots offering support on your website or social media platform. By adopting simple AIs like this you can create a more personalised and supportive user experience.
Vlogs and live streams
Currently, videos are one of the most powerful marketing tools. You’ve heard of the good old phrase “a picture paints a thousand words” – so how many words do you think a video is worth? Not only are videos easy for your target audience to consume (if done successfully), they also contain many opportunities to boost your SEO strategy and brand awareness marketing. Just make sure your messaging is clear and the end result leaves users feeling some sort of emotion. You can even go a bit further and use channels like Instagram, Facebook and YouTube to stream live to your audience. Users who are subscribed or following you can even receive a notification about your live stream as soon as you start it.
We said that focusing on doing one ting well is always better than doing everything at a mediocre standard. However this year is going to be the year you broaden your digital marketing channels. We don’t necessarily mean you have to go and create a social media account for every channel under the sun – we’re just saying that perhaps you should start thinking about some more consistent digital coverage for your business. For example – do you post similar messages around similar times across your social accounts for maximum impact? Did you do a live stream about current digital marketing trends and then the next day send out a newsletter recapping the session? If not, you’re missing out on cementing your marketing messages into users minds, which can be more powerful than you think.
Voice search and smart speakers
Alexa. Google. Siri. All of these voice activated personal assistants are quickly becoming household names and for good reason. They’re convenient, quick and can even spark a little joy through our interactions with them. That’s why if you want to keep ahead of the digital marketing curve it’s obvious that you need to optimise your website for voice search. Think about the questions people would actually ask their virtual assistants and cater to those in your meta data and blog articles.
So are you ready to change up your digital marketing strategy this year? What digital marketing trends are you going to implement this year? If you need any further assistance with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!