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Essential Local SEO Tips Every SME Needs

By 13 June 2024June 28th, 2024No Comments

In today’s digital age, local SEO (search engine optimisation) is crucial for SMEs (small to medium sized enterprises) aiming to attract nearby customers. So we thought we’d put together our essential local SEO tips every SME needs to help their business stand out in local searches and drive more foot traffic and online visibility.

1. Optimise your Google My Business (GMB) listing

Google My Business is a free and powerful tool for local SEO. If you haven’t already, claim and verify your business listing and ensure all details—such as your business name, address, phone number, and website—are accurate and consistent. Make sure to regularly update your GMB profile with photos, operating hours, and posts about promotions or events. This will show Google that your business is still operating and relevant. Lastly, encourage satisfied customers to leave positive reviews on your GMB, as these significantly impact local search rankings and consumer trust.

2. Use local keywords

We know this one seems obvious but make sure you incorporate local keywords naturally into your website content, meta descriptions, and titles. Keywords should include your city, neighbourhood, and even nearby landmarks. For example, if you run a bakery in Wimbledon, phrases like “best bakery in Wimbledon” or “Wimbledon artisanal bread” can help your business appear in relevant local searches. Use keyword research tools like Google Keyword Planner to find popular local search terms.

3. Create locally relevant content

Content that resonates with local audiences boosts your local SEO. Write blog posts about local events, news, or industry trends, and include mentions of your locality. Make sure to add appropriate localised visuals too for extra impact. For instance, a blog post titled “Top 5 Places for Coffee Dates in Wimbledon” can attract local readers and establish your authority within the community. This kind of engaging, location-specific content can drive organic traffic and increase your site’s relevance in local searches.

4. Get listed in local directories

Submit your business to reputable local directories like Yelp, Yellow Pages, and local Chamber of Commerce websites. Listings in authoritative directories can improve your search engine credibility and capture the attention of local customers. When listing your SME just ensure that all your business information is consistent and accurate across all the listings.

5. Optimise for mobile

A significant portion of local searches happen on mobile devices. So you must make your website mobile-friendly with a responsive design. Responsive designs offer a seamless user experience on all devices. Fast loading times, easy navigation, and clear call-to-action buttons are essential elements of a mobile-optimised site. Google also prioritises mobile-friendly sites in its rankings, making this a critical aspect of local SEO.

6. Leverage Social Media

Active social media engagement can also boost your local SEO efforts. Share your content on platforms like Facebook, Instagram, and Threads, and use local hashtags to increase visibility. Interact with your audience by responding to comments and messages promptly, creating a community around your brand. Social signals like this can positively influence your search engine rankings.

We hope you enjoyed learning about essential local SEO tips every SME needs and are now ready to try them out for yourself. If you need any more help with local SEO then make sure you get in touch with us. We’d love to see if we can help you out. Until next time – happy marketing!