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Digital Marketing

Essentials For Successful Local SEO

By 19 October 2017No Comments

We’ve been talking about local SEO a lot lately and how it can benefit your small to medium sized business. You probably didn’t know this but by being a small to medium sized you’re automatically better at digital marketing. So if you start implementing a local SEO strategy too – you’re even more likely to reap the benefits of digital marketing. We’ve given tips on how you can use local SEO before however we have never provided a simple local SEO checklist for beginners. So here it is a list of all the essentials you need to harness a successful local SEO strategy.

Local SEO keywords

If you’re going to start competing in the local SEO game then you need to brush up on your keyword research. To beat the local competition you need to find localised keywords that are not only searched for frequently but also have a reasonable amount of competing websites. A keyword that isn’t search for frequently is useless to rank for and a keyword with high competition is going to take an extreme amount of hard work. So getting this balance right is crucial to coming out on top. To start researching which keywords you should be targeting, check out the Google Keyword Planner tool.

Localised landing pages

We’ve spoken about the importance of localised landing pages before and how you can create one to boost your local SEO. Using your carefully researched localised keywords you need to combine them with an effective landing page design in order to capture your local audience. Remember Google ranks landing pages on the following: the page title, the meta title, the meta description, the page copy and the user experience of the landing page. Ensure you sprinkle you localised SEO keyword throughout these elements and make sure you create a great page experience for your users.

Consistent business address

You’d be surprised by the amount of businesses out there that do not have their business’ address on their website or anywhere on the web! If this is you, stop it right now! As you business is in the local area you want to target adding an address in this area is paramount to ranking power. Additionally if you have any local listings or social media platforms make sure these include your address too. Furthermore ensure that all of your business’ web platforms have the same business address attached to them. Consistency in these addresses is a huge factor for ranking in the organic search results. If you’re not sure what addresses are on all of your local listings you can use the Moz local tool.

Google my business

We all know that Google is important in the world of SEO however so if having a Google my business page. Google business pages don’t only show up in standard Google searches they also show up when people search Google maps too. Having a listing on here enables your business to show up on two organic search networks which could double your website traffic from the local community.

Bing business

Bing business is pretty similar to Google my business however some people would argue that it’s not a popular. This is true to a certain extent, but you don’t want to be missing out on any potential local customers. So set one of these up too – after all it is free. Additionally think about all of the people out there who have Microsoft phones, tablets and other devices. Their default search engine is set to Bing, so as we said if you don’t have a Bing business page you could be missing out.

So that is our list of essentials you need to co-ordinate a successful local SEO strategy. Of course, remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

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