Finding content for your SME blog can be difficult. It can be tricky to nail your ideas down and make sure that your next post is going to capture the right audience. The most successful SME blogs combine both seasonal and evergreen content. Seasonal content consists of articles where the topics are “right now”. For example: “digital marketing trends to kick off 2020”. Whereas evergreen content would be articles that would be searched for no matter what the time of year like “are PPC ads really beneficial to SMEs?“. However, for the sake of this blog post we’re just going to be talking about a few different evergreen content ideas that you can publish on your SMEs blog right now!
If you’ve been running your business for a while, you’ve probably got a few questions that keep cropping up. So instead of internally rolling your eyes ever time you hear them why not make them into a blog post? Not only will this be a useful resource for your customers to refer to, it’s also a great way to capture new ones too.
We’re a big fan of listicles. A listicle is basically any article that is broken down into a quick snappy list. We have loads of listicles on our blog ranging from ten quick and easy online marketing ideas to 12 digital marketing lessons learnt in 2019. The possibilities really are endless with listicles.
Tutorials and Guides
How-to styled blog posts are among some of the most popular on the web. Whatever your business, there is definitely a guide or tutorial to go along with it. For instance, if you run a local coffee shop, a blog post entitled “how to create simple yet impressive coffee art” would do the trick.
Some of our favourite pieces of content are infographics. Not only can you get creative with them and how they look – they are also a great way to convey a large amount of information. The key to a great infographic is to display a mix of interesting and statistics and actionable advice.
You should always place case studies on your website when you can not just because they make for great evergreen content – they also show what impact your business has on your customers. If you have a customer who you have had particular success with, ask them if they’d like to be featured in a case study. Not only does it make your business look good – it makes your customer look good too.
We have a series called busting buzzwords which is basically a bank of blog posts that make up a digital marketing glossary. Just take a buzzword that has been floating around your industry and dissect it on your blog. Don’t just explain what the word means – also show how it is used in practical terms in your industry.
We hope this has inspired you to come up with some of your own evergreen content ideas. If you need any further assistance with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing