There’s no denying the benefits that can be reaped by SMEs when they execute a successful digital marketing strategy. However many SMEs find that a lot of these strategies outlined on blogs or talked about by experts usually require some investment. But don’t fear you don’t have to spend any money to make a difference to your online footprint. In fact there are many free digital marketing channels for SMEs to use.
Use social media
Creating a social media account or page for your business is a very easy and completely free way to market online. Of course, there may be some features you have to pay for like advertising but nothing can stop you from posting for free. Social media marketing is a great way to expose your business to alot of people all at once. Through interactions and engagements, it also makes it easy to see whether or not people are enjoying your content. That way you can analyse and adapt your content to consistently send out messages your audience will love.
Write some blog posts
If you don’t want to set up anything on social media (we get it – it’s not for everyone) you can always write some content for your own blog. Blogs are widely searched for online and are some of the most visited websites on the internet. So why can’t yours be? Make sure you find your niche. What are the messages you want to send out about your SME? Whatever your subject matter, we think the best way to reach more people is to add in content that somehow helps readers. If you can help solve a common problem that people in your industry may be having you’ll be surprise how many people will come back when they next run into a issue.
Work with other complimentary SMEs
We’ve spoken about how you can work with complimentary SMEs and influencers before. However we didn’t explain how you can do it exclusively through digital channels. There are many ways you could do this but we thought we’d just mention a few of our favourites. Firstly you could set up some sort of online contest together, where both businesses contribute to the giveaway prize (it doesn’t have to be of a monetary value). Then you both share the content with your followers and gain exposure to double the amount of people you usually would. Some other ideas are: joint webinars, podcasts, sweepstakes and polls.
Send out email campaigns
If you already have a GDPR compliant database then why not try your hand at email marketing? A lot of email marketing platforms like MailChimp allow you to send out emails for free if you have a smaller audience. Whilst you can’t have a huge amount of contacts through the free version, you can still use a lot of the more advanced marketing features. For example on the free version of MailChimp you can send out automated messages, personalise content and collect statistics on your campaigns.
Brush up on your SEO
While you need a bit of SEO knowledge to do this, if you’re willing to spend some time learning the tricks of the trade then you can really make a difference to your online marketing. Optimise your website by ensuring that it’s responsive and fast. You can also tweak metadata, image tags and other on page content to encourage more organic traffic to your website.