When someone builds a website for their business their first objective is usually for the website to make them more money. A website that gives you a good return on investment is a successful one. However, you can’t just have a beautiful website designed and then sit back and wait for the leads to come rolling in. They won’t. You have to put some design elements in place that will help you get those all important conversions. So, here are our top five ways your website can collect business leads.
1. Contact form.
This one may seem obvious but it’s surprising how many websites out there don’t have a contact form. Having a contact form is the only sure way of collecting a business lead on your website because this allows the customer to directly contact your business. However, having a contact form isn’t enough. Your customers need to be able to find it with ease. To make the transition from browsing to enquiry you need to make your user experience seamless. There are many ways to do this like creating compelling CTAs, keeping on top of website health and illustrating different user journeys.
2. Email pop-ups.
We know we’ve spoken about pop-ups being something to avoid in the past, however, when it comes to creating an email list we’ll make an exception. Pop-up opt-in forms have been proven to be one of the most successful ways to grow an email list. Growing your email list, whilst it doesn’t directly gain you business leads, it does give you the emails of potential customers and clients that have shown particular interest in your services, they’re just not ready to buy yet. So, when they sign-up to your email list, you can send them gentle reminders about your services or promotional offers for your business. In theory, because these people have already shown interest and signed up for your emails, they are more likely to purchase.
3. SEO and SEM.
Once your get SEO (search engine optimisation) and SEM (search engine marketing) right it can be endlessly rewarding because it targets people who are already looking for services that your business offers. The most important thing to remember about SEO is that getting results takes time and it’s a very gradual process. Just make sure that you’ve done the correct research and have applied your research according to Google’s search quality guidelines. Only then will you see the more qualified leads.
4. Social media.
Social media is a great place to raise brand awareness but what most people don’t know is that it can actually be a really good place to bring some leads in from. However, before you can start raking in those leads you have to think about which social media platform is the most appropriate for your business. For instance, if you’re a photographer something like Instagram would probably work better for your business than Twitter. Social media is all about helping your audience out with common problems they may be having or appealing to their emotions. Don’t think about selling- think more about what your audience want from you that will add value to their lives. Once you’ve done this you’ll been seen as more of a thought-leader and then eventually the leads will come rolling in.
5. Content marketing.
If you want to boost your SEO efforts even more the perfect way to do this is via content marketing. Similarly to social media marketing it helps raise brand awareness, build a greater connection between your business and audience and, can portray you as a thought leader in your industry. Ultimately adding content to your website more frequently helps search engines see your website as recent, which can help you reach higher ranks in the organic search results. Which we all know, will bring in more relevant traffic to your website, resulting in more business leads.
So that’s it for our five ways your website can collect business leads. Of course, remember that these are just general tips and that how you should use your website is very dependent on what industry you are in as well as your target audience.
As always, if you need any further assistance with any of your web development or web design projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy designing!