We’ve already spoken about why newsletters are still a good tool for SMEs to have in their marketing arsenal. However, we haven’t really spoken about how to craft newsletters that are successful. After all, no one wants to put in a tonne of effort creating a newsletter for no one to act on it, or even read it. So here’s how to create newsletters that convert.
Learn to craft subject lines.
A good subject line can really take an average newsletter to the next level. An enticing subject line is the only way you will ever get users to open your emails. But how exactly do you catch a user’s attention and stand out in their already overflowing inbox? Our advice is to try and make your subject lines personal, relevant and actionable. For example, an email that says “Check out our sale” will probably get less opens than something like “Hey, Sarah! Check out our summer sales picks just for you”.
Create eye-catching designs.
Once you’ve got someone to open your email, you’ve got to keep their attention long enough to read on. A great way to do this is by having a user-friendly and aesthetic design. One of our first recommendations here is to make sure that your email is designed responsively so that it can be viewed across all kinds of devices. This way, you won’t get people deleting your newsletters before they’ve even got to the content. Furthermore, make sure your email design aligns with your brand. This creates an air of familiarity around your newsletters and unifies them with all your other marketing endeavours.
Include beneficial content.
Content is still king but only if it is providing something of value to its reader. Make sure your newsletters include content that either helps users out with common problems, provides them with some entertainment or even makes them feel something. By creating content around one of these, you’re sure to entice readers to read on.
Highlight clear CTAs.
It’s always important in any piece of marketing to have some kind of CTA or call-to-action. CTAs show users what they should do next. For example, you provide a discount code in your newsletter, straight afterwards you should put a button that says something like “redeem now”. Not only should CTAs show users what to do next, they should also be very clear and easily identifiable. Create your CTAs with contrasting colours to the rest of your newsletter so that they stand out.
We hope you enjoyed learning about how to create newsletters that convert. If you need any other marketing assistance, please get in touch with us! We’d love to help you out. Until next time – happy marketing!