If you’re looking to rank in the top spot on search engines for your preferred keyword then you need to have a solid SEO strategy. Search engines like Google crawl your website and take into consideration a wide range of factors before ranking it. Some of these factors are meta-data, the actual copy of the page itself and links to and from your website. There are also some factors you want to ensure search engines don’t find like broken links, wordy copy or a non-responsive website. All of these factors can affect your search engine ranking negatively. For the sake of this blog post, we’re going to be talking about cleaning up the bits you don’t want Google to find, in particular – how to fix broken links.
What are broken links?
In short broken links are links you have created on your website that link to another page that has now been removed. The link could be to another page on your website or an external website. When people click on these broken links they will get a 404 “page could not be found” error. These links can make for a frustrating user experience, which is the main reason why search engines penalise your for it.
How do I find broken links?
Broken links are not as hard to find if you think – even if you have a website with countless pages. All you need to do is crawl your website just like the search engines do. Thankfully there are a lot of tools out there that can help you with this. We would recommend you start out with Google’s Search Console. This is a free tool that you can link to your website. After it’s crawled your website it will show you a few recommendations to get your website into top SEO shape. For your broken links it will show you what page the broken link is on, the anchor text (the text you have to click on), and the link itself.
How do I fix broken links?
Now that you’ve seen all of your broken links on Google Search console, you can now fix them. Firstly, go to the page where your broken link is and find the link. Once you’ve found the link you have a few options. You can either just get rid of the link and replace it with some regular text or you can find another piece of appropriate content to link it to. We’d recommend that you do the latter because more relevant, external links can help your website benefit from a higher search engine ranking.
We hope this has inspired you to do some broken link fixing of your own. If you need any further assistance on how to fix broken links or with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!