More often than not maintaining a website and ensuring that it is not only healthy but successful is no easy feat. There are so many things to consider and it can often seem overwhelming. However it doesn’t have to be that way. Forget about all of those incessant technicalities and buzzwords that the web plagues you with and go back to basics. As a business there are actually not that many things for you to fret about. That’s why we’ve created a simple, quick list of essentials that will show you how to maintain a healthy and successful website.
Invest in a web designer and trustworthy hosting service
Before we can have a successful website, we must ensure that we have a healthy website that is free of bugs and is sitting somewhere securely. To do this, we would suggest hiring a web designer, whether you do it internally or contract the work out to an agency. Not only will a experienced website designer be able to provide you with a good-looking website, they will also make sure it’s designed using the latest best practices too. Your next port of call will be to invest in a hosting service. All websites need to be hosted on a server and there are plenty of providers out there who can offer you space. Web designers usually have some knowledge and connections in the industry to recommend a hosting service to you as well. So make sure you get some professional opinions before signing up to any hosting contracts.
Stay on top of CMS updates
To make sure your website is always in tip top health, we would recommend that your CMS is kept up to date. This is something your web designer can do for you if you’re unsure. Some CMS updates can cause changes on your website that may affect it’s appearance and functionality. This is why sometimes it’s best to get a web designer or developer to do the update for you to ensure that there are no bugs. Keeping your CMS up to date not only allows your website to run the latest features and functionalities – it also includes vital security updates to keep your website safe and secure.
Stay on top of the best SEO practices
SEO is an extremely important especially if you want your website to bring in more traffic and be successful. Over the years we’ve written various posts on some of the best SEO practices which you can see right here on this blog. However it is also important to note that SEO practices change rapidly and you need to keep on top of them if you want your website to rank well.
Keep your content up to date
There is nothing worst than a website with outdated content. All content – especially contact information must always been kept up to date. Not only does outdated content frustrate users – it also tells search engines that this information isn’t that relevant as it hasn’t been updated in while. So if you can, review your content on a regular basis and add new content to your website at least once a month. This way your website is giving users the most helpful information about your business whilst also pleasing the search engines.