We all know how important it is to make social media a part of your overall online marketing strategy. However, it can become a bit laborious especially if you’re not seeing any results. So how do you make your SMEs social media posts better? Well. we’ve put together a few of our favourite and easily actionable tips to get you started.
Make it snappy
Did you know that the average human has an attention span of 6 seconds? And with short form social media apps like TikTok on the rise we can only expect this to shorten even more. For social media marketing, this means all posts need to hook audiences within the first few moments. So how can we make sure that posts are enticing enough within seconds? Bring your message to the forefront, forget long introductions or beating around the bush. Get straight to the point right at the beginning and users are sure to stick around.
Another way to hook audiences is to get emotional. People are more likely to interact with and follow social media accounts that are making them feel something. This doesn’t have to be as extreme as anger or sadness. You can use your social posts to evoke joy, make people laugh or feel inspired.
Make it personal
Brands that get personal on social media are far more likely to see marketing success. Nowadays, people respond really well to businesses “keeping it real” on social media. Don’t just show the glamorous launch days or shining customer reviews. Talk about what happens behind the scenes of your business. Think about what your SME values and bring that to social posts. Create stories and messages around how your SME came to be. After all, people buy into people, not products.
Create meaningful visuals
We couldn’t talk about how to make your SMEs social media posts better without talking about images and videos. Whilst alot of social networks focus on visuals like Instagram, TikTok and Snapchat – alot of other social networks encourage accompanying visuals like Facebook and Twitter. Social posts, without visuals tend to do worse on average than those with visuals. A picture can say a thousand words. So make sure yours are meaningful, complementary and captures audience attention.
Give each post a purpose
Before crafting a social post think about what kind of value it’s bringing your audience. A post with no purpose is often overlooked and gets lost in the ether of the social algorithms. Therefore give each post a goal. Maybe it’s to help people with a common problem within their industry? Maybe it’s to spread the word about a new promotion? Or maybe it’s to simply entertain. Whatever it is, make it obvious.
We hope you enjoyed learning more about how to make your SMEs social media posts better and are now ready to try some of these tips out for yourself. In the meantime, if you have any other social media questions or need help with any other online projects, contact us right here on our website. We’d love to see how we can help you improve your online presence. Until next time – happy marketing!