You probably remember our last post about where you should be marketing your Wimbledon business online. However we’ve realised that it’s not just about where you need to market your business it’s about how you market your business. Although the potential for reaching a wider audience online is massive, for this post we just want to focus on how to reach the Wimbledon market on social media in particular.
We think you’ll agree that social media has provided many businesses with a prime opportunity to broaden their customer base. In fact, in some cases, social media has even catapulted some businesses to internet stardom. But that rise to social media greatness usually starts a lot closer to home than you think. Instead of being focused on follower counts you should be focused on engagement and if you’re a local Wimbledon business the best people to engage with your social posts are local people. But how can you reach out to the Wimbledon market on social media?
1. Facebook groups.
There are millions upon millions of groups of Facebook for all sorts of things, even local communities like Wimbledon. Luckily, for us, Wimbledon is a pretty large region therefore there are even more specific groups within the online local community. So depending on your business’ target audience you can probably find a local group on Facebook that’s suitable to market to. However you don’t just look for Facebook groups – there are also many local Facebook pages that you can find potential customers on too. So once you’ve found the Facebook group and/or page where your Wimbledon audience is don’t just start spamming it with meaningless marketing. Listen to the conversations happening and offer your advice and input where it’s relevant. Doing this builds brand awareness and trust – making gaining customers far easier than before.
2. Use Wimbledon based hashtags.
Hashtags aren’t just for Twitter. You can use them on Facebook and Instagram too – just make sure they’re relevant to your business and Wimbledon. Hashtags are extremely useful especially when they have a location within them. This is because hashtags are the words people use to find your posts. The more localised your hashtags are the better chance you have of local people finding your content. But how do you know which hashtags to use? Well, if you’re feeling creative you can create your own branded hashtag like #WimbledonDesign. Branded hashtags are great once you have a follower base because then they can start using it too – giving your business more exposure. On the other hand if you just want to make sure your content is seen, use more popular location based hashtags like the very popular and very simple #Wimbledon or #WimbledonVillage and #WimbledonCommon.
3. Join location specific LinkedIn groups.
Like Facebook, LinkedIn has plenty of location based communities to join. While there aren’t as many for the Wimbledon community on LinkedIn as there are on Facebook, there are still many opportunities to market to your local target audience. If you do a quick search of “Wimbledon” in the LinkedIn search bar and select groups you’ll see that there are a fair few business groups on there. So just flick through a few of them and make sure you join the most active ones (unfortunately there are many dormant groups). Once you’ve joined some, adopt that same strategy as the Facebook group marketing – listen, offer up advice when relevant and just get to know the local community online. Again, this will boost your brand, potential customer trust and assure people that your business is one they would want to work with.
4. Set up local paid promotions.
This is a more straightforward and technical approach. Instead of finding members of the local community online yourself just get your chosen social network to do it for you. Pretty much all social networks offer some sort of paid promotion option for your content. However when you’re doing this don’t just set up any old ad – make sure that it is targeted. For instance many paid social promotions have the option to target just the Wimbledon population while others can actually target people within a certain radius that you can set. This means that when your advert is live only people within the set locations can see your ad and engage with it.
5. Create a competition.
This is a great option if you want to combine your online efforts with your offline efforts. Create a competition for customers that come into your brick and mortar business where they have to enter by putting up a piece of content on their social media accounts with your business’ branded hashtag. It’s pretty likely that majority of their social network are in or from the local area too. Therefore when they see it, they may come into your business to enter aswell – giving your competition more entries, your business more foot traffic and your brand more exposure to the local community.