Sometimes it can be hard to keep up with all of the goings-on in the digital marketing world. There are algorithm updates, viral trends, technology changes, new social media platforms and more. So how do you stay on top of it all? Well, you have a frequently updated reading list that you make sure you’re subscribed to or getting notifications for. However, it’s pretty understandable that if you’re just starting out, this is a tall order to fill. That’s why we’ve put together a list for the best resources for digital marketers.
For updates around algorithm changes and Google products you want to bookmark Google ‘s Search Central. Here you’ll be able to review all the latest updates straight from Google themselves. Although it can seem a bit technical at first, it’s extremely useful for learning about the latest SEO developments.
To keep on top of the quickly changing social media trends you want to add the Social Media Examiner to your reading list. They post regular articles all about the art of social media marketing. Including platform algorithm changes, viral trends to try out and even tips on how to improve your social media presence.
If you want to expand your skills within digital marketing, in particular SEO then we would recommend checking out Moz. In particular their blog. They post some really helpful and easy to follow guides that can deliver quick results when done correctly. They also have some great free digital marketing tools too!
Another great place to learn new skills is Hubspot. Hubspot is primarily a CRM service. However they post some really insightful content about how sales and online marketing can come together in order to create better brand awareness and of course more leads.
For updates and changes in the content marketing and blogging world, we suggest looking at Quick Sprout Blog. Founded by renowned marketer Neil Patel, Quick Sprout really dives into the nitty gritty on content marketing and how you can use it to better your business.
We hope you enjoyed some of the resources and are now in the process of adding them to your bookmark bar! If you need any more help with any digital marketing activities make sure you get in touch with us. We’d love to see if we can help you out! Until next time – happy marketing!