We’ve been talking about social media alot on our blog lately – especially about growing an audience and writing content that they’ll love. However, one thing we cannot stress enough when trying to grow an audience is that numbers aren’t everything. Sometimes it’s actually better to have 10k followers than 100k. We know that may sound a bit backwards, but we’re going to break it down for you.
The rise of the micro-influencer
First of all, we have one buzzword for you – micro-influencers. Normally we aren’t fans of throwing buzzwords around but trust us when we say you’re going to like this one. Basically micro-influencers are typically brands or individuals that a have a smaller following but with higher engagement rates. The larger amount of interactions can be because of many reasons: helpful content, relatable stories or similar values.
Interactions over followers
Like we said micro-influencers usually have higher engagement rates than macro-influencers. This is because they have a smaller audience therefore can really target their content towards them, get to know them and publish posts that really resonate with them. Typically this makes them more successful on social media than their macro-influencer counter-parts.
More influence with less followers
Although interactions are great the best thing about having 10k engaged followers rather than 100k slightly interested ones is that your audience actually care about what you’re saying. And because they are already engaged with your content, they are more than likely going to buy into your products or services that you’re selling.