2020 has been a whirlwind of a year for many reasons – however it has also come with some amazing feats into web design. That’s why instead of talking about all the things that were difficult this year, we’d like to reflect on some of our favourite web design trends that inspired us.
Across many websites and apps you’ve probably noticed an option called “dark mode”. By simply changing the colour palette from light to dark the entire feel of website or app will be completely different. Dark colours can look sleek, modern and elegant therefore “dark mode” is probably best for businesses that are selling services or goods that are slightly more sophisticated. Using this trend with some contrasting calls-to-action can also help increase conversions too, as it makes them more eye-catching and and enticing.
Hand drawn sketches, typography, buttons or other website elements can add a touch of personality to your website and bring your brand to life. As they say, a pictures is worth a thousand words and can really help relay your business’ ethos and messages without clogging up your website with text. Just make sure that they are within the same style of your digital branding and you’ll be able to nail this trend.
Layering images on top of text in an asymmetric fashion can make your website feel modern and when partnered with a parallax scroll, it can really help tie your website together. It can also bring some more depth to your website and create a 3D affect. By layering different elements you can also create more space and make text and other content easier for the user to digest.
Minimalism has been on the top of the web design trends list for a while and 2020 is no exception. One of the best things about minimalist web design is that it is truly timeless and can be applied pretty much to any business. Minimalism has also proven to be a favourite amongst end users because it makes the website very easy to navigate and find what you want.
User triggered animation
User triggered animation is a simple yet fun way to bring some joy to your web design. These can be as simple as when as user hovers over a certain element on your page, that element could then move, change colour or change size. The only thing we would recommend when trying this trend is to start simple and not go overboard as it could end up being quite overwhelming.