There is no doubt that your business needs a website that reflects its branding and identity (if it already has one!) and generates more business leads for you. But there can be doubt when it comes to the design process. What colour should the logo be? What graphics do you need? What colour combinations should you use? If you have no design experience putting together an colour palette for a website can prove pretty difficult. I’ve already spoken about how colours affect your web design but how do you pick complimentary colours that are going to look good on your website?
1. Stick to your brand.
So you already have some brand colours. Do they correlate well together? Do they represent the very essence of your brand? And more importantly, are they cemented so far into your audiences’ subconscious that there is no way they can think of them without thinking of your brand? If this is the case, use your brand colours. However, always make sure that they are consistent across all of your marketing channels be it print, social media, emails and your website. Being consistent reassures your customers that they are in the right place when they click through your channels. It also gives your business a more professional impression.
2. Consider your audience.
As cliche as it sounds always research your target audience to find out what colours will appeal to them. This is one of the best starting points for developing a colour palette for your website. Who are your audience? What do they like? How old are they? These are all vital questions that need to be answered to ensure the success of your business. There are many well-researched studies that go as far to state that different genders, age groups and even professions have preferred colours. So choosing the right colours to suit your audience is imperative to a successful website.
3. Consider your product.
Similar to the previous point you have to do some research. Look up the psychology of colours and think about which ones would best reflect your product or service. Think about what your company symbolises and embodies? What is your ethos? Never use a colour just because you like the look of it, always think of ways to link it to your business. For instance, you wouldn’t use a colour like fuschia if you have your own paintballing business you would probably opt for something more like green. In short, think about what colours represent your business’ personality best.
4. Be legible.
Having colours of a similar tone or shade may look nice as blocks next to one another but translating them into a website colour scheme is going to prove tricky. Always make sure that within your colour palette you have at least one pair of contrasting colours. For example black and white. This way you can use one colour for your background and one colour for your text without running into any issues regarding readability. Nobody wants to strain their eyes reading orange text on a yellow background. It’s just not good web design etiquette.
If that wasn’t enough for you then visit some of my personal favourite colour palette resources below:
As always if you need any assistance with any web projects don’t hesitate to get in touch and we’ll see if we can lend a helping hand. Until next time, happy designing!