Social media marketing has always been a must when it comes to spreading brand awareness and marketing your business to its full potential. However, how do you know if you’re doing it correctly? And what are the best practices in 2021? Well, we’ve put together a list of our top 10 quick social media marketing tips to get you started.
Consistency is key when it comes to alot of things and social media marketing is no exception. Make sure you’re not posting 10 times one week and then fall off the face of the social media world for the next two months. This is especially true if you want to grow your follower base. Let your followers know you’re consistent and always there if they need some help with your product/service by having a regular posting schedule.
Create a relevant social sphere
Only follow accounts that are relevant to your business, this way you can keep up with industry news with ease. Also who you follow tells your followers alot about you and your brand. Therefore, if you follow relevant people – more relevant people should follow you.
Nobody likes ingenuine, stiff social posts. Liven up your feed by sharing more personal content. Perhaps you can share some behind-the-scenes shots of work, talk about what’s important to your business or how your business got started. The possibilities are endless.
Have an aesthetic
Businesses with stronger aesthetics usually do better on social channels like Instagram and TikTok. So make sure your visuals are bold and eye-catching. To do this you can use your brand colours or even use customised preset filters, but whatever you do just make sure it is consistent.
Use your social media presence to help your followers by sharing content that you think would be useful to them. This way your social media account isn’t just seen as a place where you push your business, but also a place where you can help others.
Whatever your goal is, make sure you give your followers a push towards your intended goal. This could be sharing links to your sale, newsletter sign-up page or contact form. Whatever it is – make sure you link it where you can. Just don’t do it everyday otherwise you’ll be tarred with the “only uses social to sell” brush.
Make sure you’re social
After all that’s what social media is about. Make sure you not only post but interact with other peoples content too. Reply to posts – share customer posts – and even encourage people to interact with you by asking questions.
Focus on capturing attention
The average social media user doesn’t have a very long attention span. So ensure that you capture your audiences attention within the first few words of a post or seconds of a video. If not you’ll be lost to the mindless scroll forever.
Use your social media insights tab – all social media networks have them. This is where you’re going to be able to gain more insight into which of your posts are doing well and how to improve them. You can even analyse your followers activity in terms of what time of the day they’re most active.
Manage social investments
If you decide to use social media advertisements make sure you pay attention to your return on investment. Although social ads are relatively cheap, what is the point if you’re not getting anything from it? Define your social ad goals first. Are you looking to raise brand awareness? Increase sales? Or gather more marketing leads? Then calculate your return on investment based on this.