SEO is one of the many aspects of digital marketing that is forever changing. Technology giants like Google are always updating their algorithms to provide search users with the best possible experience. However, whilst these changes can help deliver an excellent user experience, they can also dramatically impact the traffic to your website. Fail to adhere to the new SEO rules and you could see your website drop in organic rankings. Once you’ve slipped down past the top five results, you’ll see less traffic, less conversions and even less business. But it doesn’t have to be all doom and gloom. There are a few simple ways that you can ensure you’re never behind the SEO algorithms again.
Get the basics right
First of all – the basics of SEO haven’t changed in a while. So if you spend the time getting all of your keywords, meta-data and content sorted out now you should stand a fighting chance against the algorithms.
You can set up alerts with search engine providers like Google, Bing and Yahoo to let you know when a change has been made to their algorithms. They are usually pretty open about their updates. After all they still want to show your website in their search results – they just want to ensure that it is for the right search terms.
As well as getting notifications from the search providers themselves, you can also subscribe to some digital marketing blogs. There are quite a few out there that not only write about the algorithm updates, they can also tell you how to comply with the new rules or even give you the heads up before an update has come into play. If you don’t know where to start, check out some of our personal favourites.
Updates happen as soon as they’re announced so it is always best to act quickly. As soon as you understand what you need to do to appease a new SEO update – do it. This will then stop search engines from penalising you if you haven’t complied.
Hire a professional
We understand that all of this can be time consuming, particularly if you’re an SME with little resources to spare. However, there is always an alternative to doing it yourself – hire an SEO professional. Whilst this can be more expensive, it does ensure that your website is always up to date with the latest SEO practices and is in the best possible shape it can be for search engines.
That pretty much sums up our easy-peasy ways your SME can stay on top of SEO changes. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.
As always, if you need any further assistance with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!