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Simple Webinar Ideas For Your SME

By 30 June 2020No Comments
membership organisations need to think more like brands

With a large amount of the UK workforce still working from home, video calls and webinars are now more common place than a phone call. We’re sure you’ve already attended a handful of webinars and got some ideas to try out for  your own but we thought we make it even easier for you. This list of webinar ideas is simple to execute for any business as well as a good building block for expanding your customer base.

How to’s and tutorials

One of the most valuable webinar topics out there. “How to’s” and tutorials usually get alot of interest, mainly because they are solving a problem that people have and educating them at the same time. Also, you may be thinking you need to be a tradesman, artist or hairdresser in order to create a tutorial style webinar but that’s simply not true. You could try hosting webinars about how to be more productive whilst working from home, how to improve business morale or even how to create the ultimate sales pitch. Think outside the box and you’ll be sure to get lots of sign ups. 

Industry expert talks 

If you know of a sought-after personality in your industry then why not recruit them to help your cause? Offer to either interview them or have an informal chat over a webinar about some kind of common industry pain. To ensure both your business and the industry expert get something out of this webinar, suggest promoting the webinar across both of your online platforms, sharing attendee information (just make sure you’re GDPR compliant!) or  offer them some kind of incentive. 

Product or service launches

If you have a new product or service launching, what better way to introduce it to the world than on a webinar? The trick to getting attendees for this webinar is to not give everything away when you’re marketing it. Try and keep a little mystery about your new launch. That way people will get more curious and want to sign-up to see what the fuss is all about. 

Coffee break chats

During these uncertain times sometimes all people need is an informal chat. This works particular well with attendees who are already loyal customers. Get in touch with them and ask them if they want to have a virtual chat over a cup of coffee. Keep it simple and don’t push too hard to talk about business – let it come naturally. Besides, even if you don’t get around to talking about products or services you’ll still be able to get a feel of how your customers are feeling at the moment. 

We hope you enjoyed these simple webinar ideas and now have a few ways to capture some new customers. If you need any further assistance any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!

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