Starting off any web design project can be overwhelming, especially if you’re doing it by yourself. Your mind can get overloaded with requirements, inspiration, functions and ideas. However, it doesn’t have to be this way. All you have to do is simplify your design process to make it more efficient. But where do you begin when your design process is still all over the place? Well, don’t panic. That’s why we’ve put together our favourite tips and tricks on simplifying the web design process.
Establish your goals.
Goals are an important part of any online business strategy. They should be at the center of all your online endeavors. If you haven’t got any goals in mind yet there are a few simple questions you can ask yourself. Why are you creating a web design? What do you want to achieve with this new web design? Do you want to raise brand awareness? Attract more customers and clients? These are all relevant questions because your answers will actually help you shape your web design later on. You should always design with these answers in mind. Designing with a purpose creates a more successful website.
Determine your brand.
Branding is imperative to your company’s identity and it’s even more imperative that your branding is consistent across all marketing channels; this includes your websites. Branding can create familiarity amongst your clients and customers which can in turn help you build a trusting and long-lasting relationship with them. If you’ve already sorted out your branding then your good to go on to the next step. Just make sure that you maintain consistent branding across all of your channels. If you haven’t got any branding done then we’d suggest that you hire a brand identity professional.
List the requirements.
Now we need to talk about what your website needs in order to achieve its goals. This is where you will create a list of tools and functionalities that you need your website to have that will make reaching your set goals easier for you and the users. For instance, if your goal is to collect business leads then your website will need to include a compelling and attractive contact form and even some extra CTA’s (call-to-actions). Alternatively, if your goal is to sell more products that your site will need to have at least one product as well as a secure payment portal.
Map out the user journey.
Think about where you want your users to go and how they are going to get there. Mapping out all of the possible user actions and journeys may seem like a tedious task but it makes a big difference to your user experience. By acknowledging all possible outcomes you can effectively eliminate unnecessary steps in your navigation and identify other potential issues that users will encounter. Optimizing user experience not only gives your website users an easier time reaching their end goals it can also help boost your Google search ranks.
Align the design elements.
Taking into consideration all of the things have spoken about you can finally start designing your website. You know what your end goal is, you’ve established your branding, you’ve listed all of your website requirements and you’ve mapped out every single user journey. It’s now time to tackle the aesthetics. Whenever you’re designing anything you should always think of these aspects; relevancy- is the web design relevant to my business; original- does the web design stand out from my competition; transparency and clarity- is the web design getting across the message you want to convey; navigable- is the web design easy to journey through.