So you think that the only way to be successful in digital marketing is to be a fat cat company or top dog team? Well, let me enlighten you. There are actually far more benefits for SMEs (small and medium enterprises) when it comes to digital marketing.Why? Well, users and audiences are changing what they search for and what they want from a business. If you don’t want to take my word for it, you can hop on over to our carefully researched infographic crammed full of statistics and hard-hitting facts all about marketing for small businesses. Now, without further delay let me tell you why as an SME you are automatically going to be better at digital marketing.
You’re already local.
In various studies, users have actually stated that they prefer to use local searches and businesses that are close by. Users are more likely to purchase from a business that they know is close to them. To use this to your advantage in your digital marketing strategy make sure you target location-specific keywords and phrases relevant to your location. This will more than likely direct even more local people to your website, even if they don’t know about you yet. In addition to this, make sure that you fill out your location information on all of your social media pages. Be as local as possible and the business leads will follow.
You have specified yourself.
SMEs generally have a more narrow focus on what they do. When it comes to digital marketing campaigns this is a huge advantage. It is far better to have a niche or more specialised business than a general one. For instance, instead of being just another coffee shop in London you are a gluten-free coffee shop in London. Consumers like it when your business is specified additionally this will make your website easier to find through search engines and help you rank for a variety of specified keywords.
You get personal.
Users prefer more personalised experiences when it comes to digital marketing. You may not realize it but as an SME, you know more about personalisation than a large corporation does and you’re generally better at it. As a smaller business you usually have a smaller client base, therefore, have more time to get to know them and their different needs as a customer. Furthermore, you nurture each relationship and treat your loyal customers as people. This is the key to what people want to see through digital marketing. They want campaigns to be tailored towards them as an individual, which you already do through customer service every day. Translate this into the digital world and reap the online business benefits for years to come.
You don’t need corporate money.
You don’t have to have an unlimited budget to harness a good digital marketing strategy. The majority of the online avenues to creating a good campaign are free and thankfully so are some basic analytics tools to monitor your progress. Start your campaign off on social media and then branch out to email marketing. Twitter, Facebook, Instagram, Pinterest, LinkedIn and YouTube are all free. Additionally, email marketing platform MailChimp have a free basic plan you can use too. To monitor how your campaigns are working out use the free built-in analytics tools of websites. Also, you can sign up to Google Analytics for free! All of this no-cost marketing means that the competition between similar businesses won’t be swayed by finances. It’s more about creativity and ideas than the amount of money you throw at a campaign which determines your success.
You adapt quickly.
As an SME with a smaller team, you have the ability to adapt, change and approach new situations with a more flexible attitude. Large corporations take longer to adapt to new approaches as there are more people that need to make the transition. This is beneficial as the best digital marketing practices are always changing. Therefore adapting quickly is key to staying on top of your strategy. As a smaller team, you will be able to keep up with the latest digital marketing trends at a far more impressive rate than any larger business. By implementing the latest practices you are sure to gain more business leads as well as come across as a modern, innovative small business who looks to the future.
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Now you have no excuse not to start your digital marketing strategy. As an SME you can reap the benefits of being local, niche and personal online. However, just being present on the web still isn’t enough. You have to create a solid marketing strategy and stick to it if you want to see results. If you need any help or guidance implementing a digital marketing strategy do not hesitate to get in touch and we will see if we can lend you a helping hand. Happy marketing!