web design for digital marketing

Social Media Ads – Does It Pay To Play?

You’ve probably noticed that we’ve been talking alot about social media marketing lately. We’ve already run you through the basics and even told you which social media platform would be best for you to start on. However one thing we haven’t spoken about that everyone loves to talk about it gaining followers. You can gain followers in many different ways on social media. One of the most common ways is to push out some social ads. Unfortunately though, before you can watch the numbers rack up you need to know how social media ads work. But before you even do that you need to weigh up some pros and cons first.

It can bring in followers

Like we said before social media ads can bring in followers. When you’ve got a solid paid social strategy it’s easy to gain a momentum and watch the followers pile in. More followers usually means more engagement and more visibility which is great for you and your brand. However remember that although a million followers is great it doesn’t mean anything if none of them are interested or interacting with your content. The bottom line is social media presence is not just a numbers game. Content is still king!

You have to learn your craft

With every  new digital marketing skill comes a steep learning curve. It takes time to master the art of creating a compelling ad and pushing it through social media to the correct audience. You have to be patient and test a few things as you go along. After all a large part of marketing is testing, analysing, testing and analysing again. Luckily for us social media networks make it pretty easy for you to learn how to use their ads. So make sure you check out their resources before you start spending any money.

It can be quite cost-effective

Social ads, while they can be costly you can make them a cost-effective form of marketing if you know how to use them. When posting ads on most social platforms you have the option to cap or limit how much you spend. This is great if you have a small budget to play with but you still want to test the waters. Additionally, if you learn your craft you can also decrease your spend and reach your marketing goals whether it’s follower gains or post engagements.

It can go wrong very easily

Pushing out adverts on social media can be extremely valuable but it can also be extremely damaging if it goes wrong. Social media is full of trolls, so if your “targeted” ad makes it way on to one of their feeds and they’re not interested you’re going to know about it. It’s not only important to get targeting right to avoid internet embarrassment, it’s also just a more effective way of marketing.

So that’s what your SME needs to consider before paying for social media ads. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!