We’ve all heard of spring cleaning but what about spring cleaning for your website? Just like your home, sometimes your website needs you to dust off the cobwebs, tidy away the rubbish and give it a fresh lick of paint. But how exactly do you clean a website? Well, we’ve put together handy spring cleaning website checklist for SMEs just for our readers. It breaks down the aspects of website cleaning into five easy steps, making it simpler and quicker to get started.
Clean your links
Broken links are the bane of any digital marketers life – they’re bad for SEO and more importantly they create a bad customer experience. There’s nothing worse than clicking on something and getting the dreadful 404 error. It causes frustration and of increases bounce rates. So, the first thing on your spring cleaning website checklist is to clean these up! Crawl all the links on your website, identify the broken ones and either amend or remove them. It’s as simple as that. If you’re not sure how to crawl and identify 404 errors, check out our detailed broken link cleaning guide for more information.
Check your speed
Website speed is so important for both customer experience and SEO. So make sure your website is as speedy as it can be. The easiest way to check your website speed and how to make improvements to it is to put it through Google’s pagespeed insights tool. It’ll crawl your entire website and identify parts of it that may be slowing it down. It can even give you some tips on how to fix them. However, if your page has alot of things to fix, we’d suggest you check out these quick and easy ways to speed up your website first.
Search for duplicates
Duplicate content and metadata is a big “no” for SEO. It can also get annoying for users to see similar content over and over again. To fix this, take the time to go through your website and pick out any pieces of content that may have duplicate passages or phrasing. Change these to make them as unique as possible whilst still relaying the message you want. Then put your website through a crawling tool and look out for duplicate metadata. Again, once identified, change the duplicates to something unique and meaningful to the specific pages.
Brush up on the latest SEO practices
SEO is always changing thanks to search engines like Google having countless algorithm updates. We’d suggest using some of your website spring cleaning time to research the biggest recent and upcoming algorithm updates. This way you can brush up on your SEO knowledge and fix anything that comes up at the same time. Luckily for you, we also have an entire article about where to learn about the latest and best SEO practices.
Ensure your maintenance is up to date
This may sound obvious but make sure that you stay on top of your website maintenance. Take a look at your CMS. Have you missed any updates? Go through plugins and ensure you have all the current versions of these as well. Making sure that your website is up to date will make it more secure, fast and most importantly functional. Don’t skip updates!
We hope you enjoyed this simple yet effective spring cleaning website checklist for SMEs! If you have any further questions about getting your website into top shape, contact us right here on our website. We’d love to hear from you. Until next time – happy marketing!