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A celebration of dogs

Crufts is an international dog show organised and hosted by the Kennel Club, it is the largest show of its kind in the world. Attracting over 20,000 competitors alongside hundreds of thousands of visitors each year – it is spectated by thousands as well as broadcast to an international television audience.

The challenge

The worlds largest dog show needed a new flexible site that captures the magic of the Crufts dog show; driving excitement pre show; informing during show; and creating a legacy site post show.

What we delivered

Design and build of an Umbraco CMS website, with addition of a media repository portal.

  • Information architecture (IA)
  • User experience (UX)
  • Technical specifications
  • Design – Visual concepts
  • User-interface (UI) design
  • Page templates
  • Style guide
  • UI kit
  • Development and build of website

We have worked with 3mil on two websites now and both and run incredibly smoothly. They spend a lot of time understanding our processes and how we can streamline them to make them more efficient for the user. Both websites have achieved fantastic results and we receive a lot of positives comments around usability and design from our customers.

Crufts - The Kennel Club

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