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Giving cats care forever

The Governing Council of the Cat Fancy (GCCF) are the UK’s premier cat registration body. They offer information, advice and expertise to help choose, care for, or breed the right cat for you or to show!

Pitch visual

Design development

The challenge

To design the best in show digital destination for everything to do with owning and breeding cats, the first place that owners or potential owners of cats go for information, advice, and expert guidance. Communicating your expert advice on cat breeds, breeding, care, health and welfare whilst delivering first class member services.

What we delivered

A responsive digital platform that works seamlessly across all digital devices including tablets and mobile phones delivering better services for the GCCF members, communicating their unique expertise and care for cats. Featuring new dynamic interactive areas for cat breeds and breeding, health and welfare.  All controlled by a simple, fast and easy to use content management system for managing the site content going forwards.

  • Discovery
  • Information architecture (IA)
  • User experience (UX)
  • Technical specifications
  • Design – Visual concepts
  • User-interface (UI) design
  • Page templates
  • Style guide
  • UI kit
  • Development and build of website

The team at 3mil helped us to re-imagine our site, gave us the clear design we asked for and worked closely with us to include all of the information we needed in an easily accessible format.

Rosemary Fisher, Director, GCCF (The Governing Council of the Cat Fancy)

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