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Hart Square

Helping amazing organisations achieve remarkable things

Hart Square have been dedicated to the non-profit sector since 2009. They provide unwavering independent advice, expertise and specialist services around the strategic, CRM and technology challenges faced by non-profit organisations.

The challenge

The challenge and aims were to build a site which created brand awareness and provide a clearer understanding for their audience on what services Hart Square offer.

Hart Square wanted to produce improved connections between their content, insights events and services, making it easier for visitors to book events, subscribe and self-profile. Ultimately increasing leads and in turn clients.

What we delivered

3mil delivered a responsive WordPress website using a flexible and intuitive page builder and a set of UI kit design elements. A clear and concise navigation system aids the user in navigating through the site helping them to find the information they require.

A key requirement of the project was to integrate CiviCRM for event bookings, newsletter subscriptions, asset downloads, self-profiling and general enquiries.

The success stories and insights & events sections were built around a taxonomy system allowing the user to filter by content type, expertise, organisation and topic – making the content easier and quicker to find.

  • Workshop
  • Information architecture (IA)
  • User experience (UX)
  • Technical specifications
  • Design – Visual concepts
  • User-interface (UI) design
  • Style guide
  • Iconography
  • UI kit
  • Page templates
  • Development and build of website

The new site has been positively commented on by all of our audiences and we’re seeing a notable uptick in the time visitors spend on the site. We believe that’s because of the clear messaging, bold presentation, and intelligent signposting of related content which 3mil have delivered.

Hart Square - Rob Dobell, Managing Director

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