To deliver a new identity and website that improves usability, empowers members to upload and manage their own content, and streamline the content to improve the user journey.
What we delivered
A rebrand of UKBAA that presented a clean and modern look for the organisation. This branding led the direction of the website design ensuring it was visually striking, intuitive and engaging. Through a new structure, the website now provides clearer access points to key content and essential information. We also implemented a Members Area that enables members to upload news and events content, and better manage their relationship with the UKBAA.