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Digital Marketing

Smashing It On Social Media: Facebook

By 28 October 2021November 3rd, 2021No Comments
membership organisations need to think more like brands

With over 2.85 billion active monthly users Facebook is the world’s most popular social networking site. So it’s no wonder that many businesses flock to the site to reach new customers and keep in touch with current ones. However because of this, there is so much noise on Facebook and it can be hard to be heard. In such an oversaturated market, how can you create a successful SME Facebook page? 


Add value.

Facebook isn’t just a place full of distant relatives wishing you happy birthday or your mum posting photos of her cats. It’s also a place where SME’s can add real value to their followers’ timelines by posting links to blog articles, streaming live videos, posting fun infographics or opening up discussions. In recent years Facebook has become a true one-stop shop for all things social. You can catch up with friends, share your favourite memes and even shop! So as an SME how can you compete with this? Think about what your typical customers need from businesses like yours and address these on Facebook. If you’re struggling with this you may want to research your marketing audience personas a bit more. Whatever you decide to post about make sure it is going to add value to your followers’ day. It’s important to remember that value isn’t only considered information – value can mean making a follower feel empowered, heard or even just smile.

Provide variety in quick succession.

Variety really is the spice of life and on Facebook it’s no different. Like we said above, Facebook is full of alot of different content so it’s important that you post a variety in order to cater to every user’s taste. Don’t just post updates about your products or services. Post videos, photos and even try a live or two if you think it’s relevant. Also, in an age where people are used to quick digestible content – it’s important that yours grabs their attention. If you’re posting a video make sure the first three seconds are the most interesting. If you’re posting a photo ensure it’s bold or inspiring enough to get users to stop scrolling.  

Interact with your community.

Interacting with the community on Facebook is one of the best ways you can create a successful SME Facebook page. Facebook is full of different communities that use different hashtags, and even groups that hold scheduled chats and talks about a particular topic with their followers. Make sure you research some of the most popular ones and take part from time to time. You even create your own group! Not only will you be able to find more relevant accounts to interact with, users will also be able to see your contributions to the chats and like your page if they like what they see. This is a great way for you to reach new people and get inspiration for even more content.

Be consistent.

Like with any digital marketing effort – you have to be consistent if you want to be successful on Facebook. Don’t just post every now and again – try and post at least once a day. It’s also worth noting that you shouldn’t just be consistent with your own posts. You should be consistent with interacting with other content too. Before posting your content, make sure you’ve been interacting with others content so that the Facebook algorithm can see that you’re a genuine user. Also, the more people you interact with on there, the more likely they are to interact with you.


We hope you’re now ready to create and maintain your own successful SME Facebook account. If you need any further assistance concerning website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!