The term “creative content” has become somewhat of an annoying marketing buzzword over the last few years. There are all of these marketing blogs out there that tell you to curate creative content you need to “be original” and “go viral” however this is all nonsense. Creating effective content that markets your business well isn’t going to be original and probably won’t go viral. This is because, you don’t need your content to go viral for it to be successful and to be honest the only thing that goes viral now is a
What classes as content?
Pretty much anything you can create yourself to showcase and market your business is content. Some examples are blog posts, photographs, videos, infographics and even social media posts. As long as it’s crafted specifically for your business to market it, it is content. It’s really that simple.
What sort of content is relevant to my SME?
This completely depends on what type of business your SME is. What works for one company may not work for yours. Firstly you need to find out what your target audience like, where they are online and what they are consuming online. For instance if you run an anti-aging skincare line, you probably want to target a place like Facebook where majority of middle-aged women have a profile. Once you’ve tapped into the platform begin looking at what your target audience are sharing. When you understand this, you can understand your audience’s online preferences and tailor your content around this.
How can I market my content?
You can market your content pretty much anywhere you like. Like our previous point however, you have to find out where your audience spend most of their time online. If your audience watch a lot of videos – upload content on YouTube. If your audience read and follow a lot of blogs create a space on your website where you can facilitate this. Of course you can still market you content across all of your online channels however remember it’s always better to focus on few channels and do it well rather than spread yourself too thin and dilute your marketing.
Will I gain leads from content?
This all depends on what sort of content you create. While content doesn’t always bring in direct business it can raise brand awareness significantly. By doing this consistently over a long period of time you will find yourself amassing followers and more regular website visitors. Of course, this doesn’t translate into leads straight away, you have to be a lot more patient than that. However, as we’ve said before, over time increasing brand awareness builds a better business.
What other ways can creative content help my SME?
Similar to the above creative content creates brand awareness which eventually will turn into more people becoming familiar with your business. As well as this, effective and insightful content can really put your business at the forefront of your industry. Content that speaks out and that makes clear concise points presents you as a thought-leader within in your industry. This will eventually build up your business’ reputation into one that is trustworthy, reliable and knowledgeable.