Posts

Best of Five: How To Serve A Lower Bounce Rate To Your Website

Does your website have too much bounce? If it does, your business could be as unpredictable as Andy Murrays mood. While a bit of bounce is good if your playing the Wimbledon tennis tournament, it’s not so great for your website. We want your spectators to stay for the full match, not disappearing at the end of a set.

Read more

How To Pick The Best Images For Your Website

We’ve spoken about most aspects of web design visuals such as how to choose a colour palette, typography matches as well as typography and colour psychology. But what about one of the most important types of visuals? Photos and images are crucial to accompany and strengthen your website and your business. There are many different avenues you can take when it comes to including images that’s why we have compiled this article to show you the best ways to tackle image sourcing and how to decide on the best images.

Read more

How to Write Compelling Website Copy That Delivers

Writing compelling copy for your website is difficult to nail, but once you master it good word-smithing can really pull your website together. For your reference in this post, I will be covering basic web page copy only, not content copy like blog posts that focus on marketing strategies. Carry on reading if you want to know my top tips on how to write compelling website copy.

Read more

Content Marketing Infographic

So, we are back yet again with another infographic. This time, it’s about content marketing and what users prefer when it comes to website copy. But why is this so important? Well, your website users are one of the most important factors when it comes to your website being “good” or “bad”. What is the point in having a website if users don’t like it, therefore, don’t visit it? Read more

How To Optimise Your Website For Better UX and UI

It is always difficult to determine what impact your site has on users, new or returning. Whether it’s negative or positive, you will never know until you do some research and test it out on your site.  Yet, research and testing can sometimes be unfeasible in terms of time and resources. Luckily for you, I have wrangled some generic statistics together and analysed them to create the perfect website formula for better user experience and user interface design.

Read more