Writing compelling copy for your website is difficult to nail, but once you master it good word-smithing can really pull your website together. For your reference in this post, I will be covering basic web page copy only, not content copy like blog posts that focus on marketing strategies. Carry on reading if you want to know my top tips on how to write compelling website copy.
It is always difficult to determine what impact your site has on users, new or returning. Whether it’s negative or positive, you will never know until you do some research and test it out on your site. Yet, research and testing can sometimes be unfeasible in terms of time and resources. Luckily for you, I have wrangled some generic statistics together and analysed them to create the perfect website formula for better user experience and user interface design.