We’ve spoken about most aspects of web design visuals such as how to choose a colour palette, typography matches as well as typography and colour psychology. But what about one of the most important types of visuals? Photos and images are crucial to accompany and strengthen your website and your business. There are many different avenues you can take when it comes to including images that’s why we have compiled this article to show you the best ways to tackle image sourcing and how to decide on the best images.
There is no doubt that your business needs a website that reflects its branding and identity (if it already has one!) and generates more business leads for you. But there can be doubt when it comes to the design process. What colour should the logo be? What graphics do you need? What colour combinations should you use? If you have no design experience putting together an colour palette for a website can prove pretty difficult. I’ve already spoken about how colours affect your web design but how do you pick complimentary colours that are going to look good on your website?
There are many elements of web design that can impact your site’s performance. We have spoken about how colour, in particular, can be a make or break aspect. Yet, an element that is always overlooked and is just as involved in the design process is typography. On average internet users only read 28% of web page copy. So, whether your web page succeeds can rely a lot on the readability of your fonts and typefaces.
It is always difficult to determine what impact your site has on users, new or returning. Whether it’s negative or positive, you will never know until you do some research and test it out on your site. Yet, research and testing can sometimes be unfeasible in terms of time and resources. Luckily for you, I have wrangled some generic statistics together and analysed them to create the perfect website formula for better user experience and user interface design.
In a web design, the colour choice has the power to make or break a website. With 55% of visitors spending a maximum of 15 seconds on your homepage, it has got to impress. Research also indicates that half the people who drop off your site do so because of the colours. Crazy, right? Luckily, I have done a little research into the psychology of the most popular colours used on the web. I have also put my findings into a handy list of how to use colours to optimise your web design.