Whether or not a web design is “good” can be completely subjective. What may appeal to one person may not appeal to another. However in the web design industry “good” translates to successful. But what makes a successful website? Is it how much traffic it gains? Is it how many leads it collects? Or is it simply how it works? We believe it’s a combination of all of those things. So how do you use all of this to take your web design to the next level? Well, whilst not all of us can be professional web designers they are a few simple things pretty much anyone can do to improved a website.
Websites can be a extremely powerful part of your marketing strategy. Many people still seem to think that marketing is all about boosting sales, and while that is still an important part – there is something even more important. Storytelling. By using your website to tell a story instead of just pumping out information, users become more invested in your business. Think about a good storyteller you know. We’re not talking about Shakespeare or Dickens – we’re talking about your friend you meet up with for a drink, who catches you up with their life while you hang on every word they say. That’s what your website needs to be. You want users to hang on to every images, word and interaction they come across. Take them on a journey that is your business. Be open, honest and transparent about how your business came to be, how you like to work and work you’re personally proud of. By injecting more personality into your website you’ll see how easy it is to bring your businesses true store to life. You’ll also be surprised by how many people it actually interests too!
Use short, precise copy
There’s nothing worst than stumbling across a website that is full of long passages, weak messaging and roundabout rambling. Your copy needs to be strong if it’s going to make anyone stay on your website. After all if nobody knows what you are trying to communicate to them is there even any point in marketing? You need to make your copy as clear and as precise as possible. To do this make sure you make good use of headings and sub headings. Ensure they are to the point, make sense when standing alone and tell the story without being too wordy. If you need some more solid tips on how to write better website copy, we’ve already written an article about that.
Make it dummy proof
Last week when we spoke about web design basics we talked alot about user experience. If you’re new here or you’re new to the web design world, a “good” user experience is basically making your website dummy proof. Don’t even give users the chance to think. Serve them up everything they could want from your website in a easy to find and follow way. For example make sure a contact button or link is always in view. Whether you make your navigation bar sticky, have a phone number constantly in view or have a chat plug-in, you need to make it easy for them. If you’re not sure that your website delivers a great user experience, test it out on your friends and family and see how they navigate through the pages. What is obvious to you, may not be obvious to them. Notice where they have trouble finding certain aspects and think of easier ways to present said aspects.