The Basics Of Social Media Marketing For SMEs

Social media marketing is something that has changed vastly over the past few years. In it’s infancy it used to just be about posting pretty much anything and getting a tonne of likes and followers. However more recently the social media world has become rife with competition and not just amongst individuals. Brands and businesses alike fight to be the most engaging, creative and well known accounts on their platforms. With companies like Nike and individuals like the Kardashians, how is a smaller business supposed to compete?

Be yourself

As cliche as it sounds this is one of best ways to rack up a social media following. No one wants to follow an account where the content is forced, inconsistent or vague. Staying true to your brand shows your audience what to expect in terms of content and service. By being honest from the get go, potential customers will not only see that you’re trustworthy but you’re genuine too. This is invaluable in the social media landscape where fakes, scam artists and trolls are all too apparent.

Be specific

We say this alot but it’s actually better to do one thing brilliantly than a lot of things averagely. Focus your attention on one social platform to begin with and learn all you can about it. This way you won’t be spreading yourself too thin and you’ll be focusing all of your social media marketing energy into one place. Therefore you’ll be more likely to have some success.

Know your audience

This is the absolute key to having any sort of success on social media. You have to think about where your audience is and what sort of content they interact with on a regular basis. For example – if you’re running a small craft store you will want to put yourself somewhere that fellow raft enthusiasts would be. Hello Facebook and Pinterest. On the other hand if you’re trying to get your political magazine off the ground, you’ll probably find more politically outspoken people on Twitter than on Tumblr.

Think micro

Getting caught up in the numbers game is tempting but when it comes to social media marketing your number of followers doesn’t determine your accounts worth. It’s actually more about interactions and engagement rates. For example if an account with 100k followers only gets 1 like, 0 comments and 0 shares on a post it means that out of all of their followers only one person found their content interesting. Whereas if an account with 1k followers gets 300 likes, 70 comments and 20 shares on a post it means that majority of their followers are interested in what they have to post. So basically, it is a numbers game – but it’s more about engagement.

Have fun

We take back what we said about being yourself – this is the most cliched basic on the list. Having fun is what social media is all about – it gives you a chance to express yourself in new and creative ways to audiences that you may otherwise not have been able to reach. Join in with regular social media events like #ThrowbackThursday, #TuesdayThoughts and #ManCrushMonday to connect with people on a global scale – after all you never know who you may reach.

So those are the key basics in which you can ensure your SME nails the beginning of it’s venture into social media marketing. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!