Getting into digital marketing is not easy feat, especially if you are a small business that doesn’t have enough resources to dedicate to it. However, digital marketing doesn’t have to be complicated. In fact there are a few simple tasks that you can complete to give your business that online boost it needs. That’s why we’ve put together the beginners digital marketing checklist for SMEs.
Keywords should be the first item on top of any aspiring digital marketeers checklist. There are many different ways you can implement keywords into your digital marketing strategy. However because this is a beginner’s checklist, we’re just going to run through the basics. First of all, you need to think like a potential customer. What are the sorts of words and phrases potential customers would type into search engines to find your business? If you’re not sure ask a friend or family member who isn’t directly involved in your business to help. You’ll find that people who are not working within your industry will often use words you wouldn’t. Once you have a list of words go to Google’s keyword planner. Here you’ll be able to type in your keywords and see how often they are searched for monthly as well as how hard they are to rank highly for. The aim of the game here is to get your website to rank high in search engine results. So make sure you pick and use keywords that have a decent search volume but aren’t swamped with competition.
This is where you can put that long list of keywords you got from above to work. To rank high in search engines for your chosen keywords, search engines must be able to see that your page is helpful and relevant when it comes to said keywords and the topics they imply. To do this you need to sprinkle your keywords throughout your page content in visible copy. However, you cannot just spam one or two pages with all the keywords. The keyword must fit in with your content organically, make sense and be laid out in a user friendly way with the use of paragraphs, headings and subheadings. Make sure every page of your website contains some valuable content that contains the keywords you want to rank for.
Another good way for you to use your keywords through content is by adding a blog section to your website. Writing blog articles will allow you to focus on one keyword at a time whilst continuously updating your website. This is extra helpful as search engines not only like to see keywords scattered throughout your website, they also like it when the website is frequently updated. The more frequently you update your blog, the more time-relevant your website will be to search engine, which in turn will help boost your search rankings.
Whilst social media isn’t really a direct lead generating tool, it is ideal for brand awareness. If you’re a complete beginner to the digital marketing game then social media is a great place to start to improve this amongst your potential customers. It’s more than likely that you already have your own personal social media accounts. So without even realising it, you’re already doing your own social media marketing for yourself. The only difference is you now have to do it for your business.
Creating a social presence for your SME is a little more complicated then running your own social media accounts. First of all you have to think about which social platform is best for your business. After all, it’s always better to focus and be successful on one social platform than to spread yourself too thin and do all of them badly. Once you’ve decided on that you need to come up with some creative content that your audience will love and engage with.
Links can get complicated, however we’re going to break it down into easy and informative chunks. So, the goal here is to get as many reputable and relevant websites to link back to your website as possible. But why? Well, when search engines can see your website being linked to by other trustworthy businesses online it makes your business seem trustworthy too. Think of links as the digital equivalent of somebody recommending your business to their friends and family. The more links you get, the more trustworthy, helpful and legitimate your business seems.
However, don’t just try and get links on any old website and never pay for links. The whole point of links is that they string together relevant websites that are within the same niche, or are at least talking about one another for some reason. Posting your link everywhere and anywhere will only result in search engines recognising your link and website as spam. Think of spam as somebody really shady bugging you about a kind of dodgy service they are offering. Not cool.