2023 has been a great year for dynamic digital marketing. Throughout the year we have witnessed masses of innovative, impactful online marketing campaigns. From cutting edge technologies to emotive storytelling, different marketers across the globe have used various strategies to grow audiences and drive engagement. To celebrate this, we’ve put together some of our favourite marketing tactics from the last year. So read on to learn more about the best of online marketing in 2023.
In 2023, many successful digital marketing campaigns leveraged interactive content to better connect with their audience. Brands started using elements like interactive quizzes, polls, and augmented reality experiences to make their content more engaging and shareable. This type of content not only captures the audiences’ attention but also encourages participation. Users shared a lot of this type of content in 2023 and even encouraged others to try it out. Some of the best examples of this are the TikTok Barbie filter, and AI barbie selfie generator that both swarmed social media in the run up to the Barbie movie premiere.
AI powered personalisation
The best of online marketing in 2023 list wouldn’t be complete without mentioning artificial intelligence (AI). With the evolution of Chat GPT, AI video editors and built in AI on socials, the integration of AI has really taken personalisation to new heights. However, it wasn’t just content creation that AI was helping marketers with. Some savvy marketing departments were even using AI to analyse user behaviours, preferences and demographics in order to tailor marketing messaging on an individual basis. Think personalised product recommendations on e-commerce websites, dynamically generated Google ads and individualised marketing emails. These kinds of personalised messages are known to boost conversion rates. After all, everyone prefers a personal touch when it comes to digital marketing.
Social media platforms continued to evolve into powerful e-commerce hubs in 2023. Instagram, TikTok and Facebook are now transforming into their very own online marketplaces. By seamlessly integrating online marketing strategies with social commerce, brands are creating places where potential customers can research, purchase and share products without changing apps. This is both beneficial to the brand and the customer. The brand can monitor the sales funnel from start to finish on one platform. Whereas the customer can do everything they need to do in order to make an informed purchase.
In 2023, user-generated content emerged as a new driving force in online marketing. Brands were encouraging their customers to create and share content related to their products or services. This not only provides authentic testimonials but also fosters a sense of community around the brand. Successful campaigns leverage user generated content to amplify brand reach and engage audiences in a more organic and relatable manner. Some of our favourite examples of this were #ShotoniPhone by Apple and Coca Cola’s share a coke campaign.