It is a known fact that brick and mortar stores who have an online presence are more successful than their store only peers. This is because when you combine physical store experiences with online shopping experiences your business can not only reach more people but it can create a significantly better customer experience too, particularly if you’re a local business.
In this post we’re going to take a closer look at where Wimbledon businesses should be placing themselves online to not only be found by local customers but new ones too. There are many online spaces that can be beneficial to your business however you have to know which ones will work the best for you specifically.
1. Your Own SEO Friendly Website
This is your first priority when trying to expand the reach of your Wimbledon business within the local community. When a potential customer wishes to find a specific business within Wimbledon they will head straight to their favourite search engine and type in something like “web design wimbledon“. In fact more than 50% of search engine queries include a local keyword – this proves just how often potential local customers use search engines. When these searches take place it’s imperative that your website is at the top of the search results. Why? Because 72% of those search engine users will only click on the top five results. By utilising local SEO strategies throughout your Wimbledon business’ website you should be able to engage with more customers like this.
2. Google Business
If you haven’t got a Google Business listing for your Wimbledon business then you’re missing out one of the biggest tricks in the local marketing book. 80.5% of users that use a search engine use Google – so if you’re not utilising Google then you’re probably only gaining 19.5% of the online traffic you could be receiving. But how exactly does Google Business fit into all of this? Well, we bet in the last few weeks, you’ve been out and about somewhere and really fancied some Chinese food. So you whip out your phone, open Google and type in “Chinese restaurants near me”. This is when Google maps pops up and shows you various options from the Google Business listings. Over 50% of mobile searches are carried out like this and over 70% of these searches resulted in a store visit that day. Needless to say Google Business doesn’t just bring traffic to your website, it brings in foot traffic too!
3. Social Platforms
Setting up your business on an array of social media platforms seems pretty obvious. However what’s not obvious is how to reach customers who are in your business’ local radius. It’s important to remember that a social platform that works for one business may not work for another – you have to find out where your audience are online. For example if your business is a restaurant or cafe you should probably be looking at Facebook whereas if your business is an arts and crafts store you would probably find more success on Pinterest or Instagram. Furthermore it’s important that you tap into your local community on these networks. Use the Wimbledon hashtag on Twitter or join relevant Wimbledon groups on Facebook that tie in well with your business.
Many Wimbledon business owners are worried about Tripadvisor. This is because in our digital age online review websites can make or break a business. Tripadvisor is a powerful tool for your potential customers however it can also be an incredibly useful local marketing tool for your business. It’s no secret this review website ranks very highly in the organic search results particularly when users type in something like “best restaurants in Wimbledon”. Therefore if you ensure your business is listed on Tripadvisor you have a better chance of ranking somewhere in those top five search results we spoke about earlier – gaining more online exposure. Additionally to ensure your business is listed in as many Tripadvisor lists as possible ask loyal customers if they could leave you a review, this will not only boost the amount of times you appear online but it will also boost your business’ reputation.
Yelp is another extremely useful review website however unlike Tripadvisor it is not just directed towards the hospitality industry – it covers other local businesses too like stores, hairdressers, leisure facilities and more. No matter what kind of business you have in Wimbledon it can always be reviewed on Yelp. Similarly to Tripadvisor, Yelp ranks very highly in many different search engines therefore it’s worthwhile that your business is on there and you are encouraging customers to leave a quick review about their experiences. Once you get a fair amount of highly regarded reviews you can start using your Yelp and Tripadvisor ratings in you marketing, both online and offline – again this can help you boost your businesses reputation amongst the local community.
So those are our initial recommendations as to where your Wimbledon business should be positioning itself online. Of course, remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.